The force of Gravity
A revolutionary way to make car shopping easy.
Fame
Targeting in-market buyers and
47M shoppers each year at Lakeside and Westfield.
Admiration
Addressing pain points in the traditional car buying journey, Car Shopping Made Easy changes new car buyer perceptions and drives incremental sales
Belief
From first exposure online to arrival at VW Group’s first ever retail stores, customers learn that it’s a great way to buy their new car.
“Outstanding creative thinking, delivered through a results-
focused plan”
National Retail Stores Manager, SEAT UK
