Smarter Cleaning, One Tablet at a Time

Small-format restaurants and food service businesses lacked a tailored, high-performance cleaning solution. While Ecolab dominated large-scale dispenser cleaning, smaller operators struggled with inefficient, costly, or complex alternatives that didn’t fit their operational needs.

Ecolab identified a significant untapped market—small-format food service businesses needing a cost-effective, professional-grade cleaning solution. The strategy centered delivering a ready-to-use, easy-to-integrate product that balanced performance, affordability, and sustainability while ensuring global relevance through localized execution. ReadyDose transformed operational efficiency for small-format operators, providing a simple, powerful way to clean consistently and effectively. The result? Reliable, high-quality guest experiences that keep customers coming back.

The campaign introduced ReadyDose as "A Cleaning Team in a Tablet," a creative concept personifying the tablet as an action-packed cleaning team. A mix of CGI, stop-motion-inspired visuals, and nostalgic yet modernized jingles brought this concept to life. The global strategy ensured localization for different markets, engaging diverse audiences from independent U.S. restaurants to national coffee chains in China.

The Ecolab ReadyDose paid media campaign has significantly outperformed expectations, with clicks and conversions exceeding estimates by an average of 28%. Google Search, Bing Search, and Meta exceeded CTR benchmarks by 31%, while landing page visits were 23% above estimate, and video creative ad groups delivered a 10x lift over industry benchmarks. 

This wasn’t just about innovation; it was about impact. The campaign was amplified across owned and paid channels with region-specific strategies, ensuring the message resonated everywhere—from bustling coffee chains in China to mom-and-pop shops in the U.S. Through close collaboration with our China teams, we localized content and messaging, balancing regional relevance with global ambition, creating a campaign that not only drove immediate results but also built lasting brand equity. 

The ReadyDose Ecolab has been awarded a Platinum Hermes Creative Award in the Video Creativity category—an honor that recognizes excellence in digital innovation and visual storytelling. This prestigious award places ReadyDose among the top creative minds in the industry.

Our Ecolab project has also received a Platinum Viddy Award—the highest honor! This award celebrates video excellence, and we’re honored to see our creative collaboration with Ecolab recognized at this level.

We're honored to share that our work with Ecolab has been recognized with a Silver Telly Award! This recognition celebrates excellence in video and television across all screens, and we’re proud to have partnered with Ecolab to bring their story to life in a way that resonated so strongly. It’s a testament to the power of collaboration and impactful storytelling.