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Media Strategy, Activation & Analytics

Why Gravity.

We’re big believers in the idea that a consumer-centric, media-neutral approach wins the day. Our Four Tenet framework—Target First, Bottom Up (Not Top Down), Task and Tool, and Measure, Model, Modify—primes us for impact-charged, full-funnel delivery of both online and offline media. We take ourselves to task when it comes to intention-fueled planning, flawless execution, and unflinching analytics.

Media Services.

Media Strategy & Planning

The essence of any effective media plan begins with the strategy. Who will we target? Where can we reach them? What media are most effective and efficient for a campaign? What is the return on investment for media? These are essential questions—and they’re at the heart of Gravity’s Four Tenet approach.

Grounded in data, analytics, and human insight, our strategic framework ensures that every plan is audience-first, channel-agnostic, and outcome-driven. We align media decisions with business goals, layering syndicated research, custom data, and predictive modeling to identify the right mix of reach, frequency, and context. The result is a roadmap that connects brand and performance media in a seamless, scalable, and measurable way.

Paid Search & Social Media

Search and Social are so fundamental in today’s complex media ecosystem that we believe it’s critical to have specialists focusing on each. All of our Search and Social activation specialists are platform certified (e.g. Google Partner, Meta Blueprint) and stay current on the latest algorithm changes, ad formats, and best practices. This ensures that every campaign we run is optimized not only for performance but also for strategic alignment with your brand’s goals. Our approach combines rigorous audience insight, precise targeting, and continuous performance refinement to drive measurable results across the entire customer journey.

Digital Display and Programmatic Ads

In an environment where addressability, privacy, and efficiency are converging, Gravity’s programmatic media offering is engineered to deliver precision at scale. We leverage industry-leading demand-side platforms (DSPs) to execute omnichannel buys across display, video, audio, native, and connected TV.

But we don’t just buy impressions—we engineer outcomes. Every campaign is informed by rich audience intelligence, optimized in real time through algorithmic and manual stewardship, and measured against the KPIs that matter most to your business. Whether we’re tapping into private marketplace deals or building custom data segments, our team ensures your media dollars are working harder and smarter.

Broadcast Planning and Buying

Broadcast remains a powerful driver of reach, trust, and emotional resonance—especially when paired with the precision and response that digital media provides. At Gravity, we employ a modern, data-informed approach to Television and Radio, delivering high-impact campaigns across linear, streaming, and hybrid platforms. Our broadcast solutions also include advanced TV opportunities such as addressable, OTT, and CTV, bridging the gap between traditional scale and digital precision.

Our buyers leverage deep market relationships and performance data to secure premium inventory, value-added placements, and audience guarantees. From prime time to live sports to trusted local voices, we build broadcast strategies that amplify storytelling and drive results.

Out of Home & Print

Out of Home and Print still pack a powerful punch—especially when strategically placed, creatively executed, and smartly measured. At Gravity, we approach these channels with a modern lens, using location intelligence, audience mobility data, and contextual planning to ensure every placement delivers maximum impact.

From high-profile billboards and transit takeovers to targeted local print and premium magazine insertions, our team blends art and science to connect brands with consumers in meaningful, memorable ways. We negotiate hard to unlock value, added exposure, and top-tier placements—turning traditional formats into dynamic drivers of awareness and action.

Media Mix Modeling (MMM)

A brand’s media investment is often a substantial part of the overall marketing budget. But is that investment driving results and a positive ROI? Our in-house mix modeling team helps answer that—quantifying what’s working, what’s not, and where to go next.

Media Mix Modeling (MMM) has become a core capability for isolating the incremental impact of each channel. By embedding MMM within our media team, we rapidly optimize channel mix, forecast future performance, and apply advanced statistical techniques—augmented by AI and machine learning—to uncover patterns, simulate scenarios, and continuously refine how the media program can drive more effective and efficient business outcomes.

Data & Analytics

Smart media decisions start with smart data. At Gravity, our Data & Analytics team transforms raw information into clear, actionable insight. We ingest, manage and unify data from multiple sources: media platforms, CRM systems, sales data, and third-party providers to create a single, reliable source of truth.

Our analysts go beyond basic reporting to uncover patterns, diagnose performance, and identify opportunities for optimization. Whether it’s understanding ROI by channel, evaluating audience response, or modeling future outcomes, we turn complexity into clarity.

We also build custom dashboards that deliver real-time visibility into KPIs—tailored to the needs of marketing leaders, media teams, and executive stakeholders. These dynamic tools empower faster decision-making, better alignment, and complete transparency into how media drives business growth.

We turn complexity into accolades

Having client work that gets recognized by the industry is high praise indeed. We deliver award-winning results across multiple specialisms—from brand, to creative, to PR, to digital, to technology, we’re the world’s most awarded brand-to-demand marketing agency.

ava
GAA24
NYX-Black-final-logo
hia-onwhite-logo-final
Web Excellence Award-Black
Telly-Black

Returns realized: see our case studies.

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Payoneer Payoneer
Crafting Fame Through Diversity

Fame

Achieved a significant uplift in awareness and positive sentiment towards Payoneer. 

Admiration 

+10% Global brand awareness and +23% increase in global brand sentiment.

Belief

Resulted in a 273% increase in leads and 59,000 incremental registrations.