Media Strategy, Activation & Analytics

Search and Social are so fundamental in today’s complex media ecosystem that we believe it’s critical to have specialists focusing on each. All of our Search and Social activation specialists are platform certified (e.g. Google Partner, Meta Blueprint) and stay current on the latest algorithm changes, ad formats, and best practices. This ensures that every campaign we run is optimized not only for performance but also for strategic alignment with your brand’s goals. Our approach combines rigorous audience insight, precise targeting, and continuous performance refinement to drive measurable results across the entire customer journey.

In an environment where addressability, privacy, and efficiency are converging, Gravity’s programmatic media offering is engineered to deliver precision at scale. We leverage industry-leading demand-side platforms (DSPs) to execute omnichannel buys across display, video, audio, native, and connected TV.

But we don’t just buy impressions—we engineer outcomes. Every campaign is informed by rich audience intelligence, optimized in real time through algorithmic and manual stewardship, and measured against the KPIs that matter most to your business. Whether we’re tapping into private marketplace deals or building custom data segments, our team ensures your media dollars are working harder and smarter.

Broadcast remains a powerful driver of reach, trust, and emotional resonance—especially when paired with the precision and response that digital media provides. At Gravity, we employ a modern, data-informed approach to Television and Radio, delivering high-impact campaigns across linear, streaming, and hybrid platforms. Our broadcast solutions also include advanced TV opportunities such as addressable, OTT, and CTV, bridging the gap between traditional scale and digital precision.

Our buyers leverage deep market relationships and performance data to secure premium inventory, value-added placements, and audience guarantees. From prime time to live sports to trusted local voices, we build broadcast strategies that amplify storytelling and drive results.

Out of Home and Print still pack a powerful punch—especially when strategically placed, creatively executed, and smartly measured. At Gravity, we approach these channels with a modern lens, using location intelligence, audience mobility data, and contextual planning to ensure every placement delivers maximum impact.

From high-profile billboards and transit takeovers to targeted local print and premium magazine insertions, our team blends art and science to connect brands with consumers in meaningful, memorable ways. We negotiate hard to unlock value, added exposure, and top-tier placements—turning traditional formats into dynamic drivers of awareness and action.

A brand’s media investment is often a substantial part of the overall marketing budget. But is that investment driving results and a positive ROI? Our in-house mix modeling team helps answer that—quantifying what’s working, what’s not, and where to go next.

Media Mix Modeling (MMM) has become a core capability for isolating the incremental impact of each channel. By embedding MMM within our media team, we rapidly optimize channel mix, forecast future performance, and apply advanced statistical techniques—augmented by AI and machine learning—to uncover patterns, simulate scenarios, and continuously refine how the media program can drive more effective and efficient business outcomes.

Smart media decisions start with smart data. At Gravity, our Data & Analytics team transforms raw information into clear, actionable insight. We ingest, manage and unify data from multiple sources: media platforms, CRM systems, sales data, and third-party providers to create a single, reliable source of truth.

Our analysts go beyond basic reporting to uncover patterns, diagnose performance, and identify opportunities for optimization. Whether it’s understanding ROI by channel, evaluating audience response, or modeling future outcomes, we turn complexity into clarity.

We also build custom dashboards that deliver real-time visibility into KPIs—tailored to the needs of marketing leaders, media teams, and executive stakeholders. These dynamic tools empower faster decision-making, better alignment, and complete transparency into how media drives business growth.