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UX/UI Design

Transformative User Experiences That Deliver Serious Results

We create impactful UX and design solutions by uncovering data-backed insights into your user behaviors, needs, and motivations. These insights drive the creation of intuitive and user-centric interfaces that prioritize usability, accessibility, and conversion—ensuring every digital experience supports both user satisfaction and your business objectives. And of course, we make sure they look incredible too.

Why Gravity.

Our designs are backed by deep user insights. Through user research we gather quantitative and qualitative data to understand your target users and make informed, user-aligned designs.

Our holistic and cross-functional teams merge strategists, data analysts, developers, designers and architects to build the best digital experience for your target audiences. 

Our stacked award cabinet speaks for itself. We create award-winning creative and deliver impressive results that can change your business trajectory up and to the right.

UX and UI Services

Competitive Audit and Analysis

Our competitive audit and analysis provides a strategic look at your competitors’ digital experience and how you stack up. By examining their digital experiences against yours, we identify gaps and opportunities for you to outshine the competition. We focus on overall user experience, visual design, content, wayfinding and engagement.

Information Architecture

Arguably the most critical aspect of a website, especially one with multiple complex journeys, is getting the information architecture right. We excel at structuring enterprise data and workflows into scalable information structures that support user goals and business outcomes. Our approach to Information Architecture and visual navigation ensures that content is easy to find, navigation is effortless, and users are guided seamlessly through every stage of their journey.

Usability Testing - Click to learn more

Usability Testing

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Usability testing is the foundation for real UX research and information. Heat maps, analytics and session recordings can only tell you so much. Usability testing gets to the WHY behind your user behavior. Our usability testing methods uncover friction points in existing websites and can validate design decisions early, ensuring your digital experiences are both effective and easy to use across devices and user types.

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Conversion Rate Optimization - Click to learn more

Conversion Rate Optimization

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We turn analytics into action by identifying and eliminating obstacles in the conversion path. By analyzing user behavior, testing variations to your existing journeys, and refining key touchpoints, we help you achieve better business results.

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UX Design - Click to learn more

UX Design

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User Experience is more than just design—it’s strategy, empathy, and problem-solving in action. We have a team of dedicated UX experts that are dedicated to crafting UX solutions that balance user needs with business goals, translating complex ideas into seamless, engaging digital experiences.

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UI Design and Design Systems - Click to learn more

UI Design and Design Systems

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Our UI Design team brings digital experiences to life with intuitive layouts, cohesive visual systems, and accessible designs that delight users and enhance usability across platforms. We build robust design systems that enable consistency, efficiency, and scalability. From typography and color palettes to reusable components and interaction guidelines, our systems unite teams and streamline design and development workflows

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UX/UI trusted by brands you trust.

Honda
GE
Arrow
AkzoNobel
Stack
MAN Gray
HondaJet - Gray

We love a success story.

Honda Powersports Honda Powersports
Next-Level Performance, Digitally Delivered

Fame

+100% increase in organic keyword visibility for dealer inventory

Admiration

+9% lift in keywords ranking in the top 3 search positions

Belief

A 21-point increase in NPS satisfaction

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Shay Ruggles

“Great digital experiences start with understanding people. When we let audience needs lead the way and ground the work in UX fundamentals, performance naturally follows.”

Shay Ruggles, Global Head of UX/UI