User Experience Optimization

Optimize Your Website to be the Lead Generation Tool You Always Intended it to Be

All too often we see companies spend a ton of money and an even greater amount of time creating a website only to wash their hands of it when it’s launched. But do you really know what’s working on your site? What did your redesign improve? Are you seeing more, qualified leads? If you’ve never analyzed and tested your website, you have no idea.

 Gravity offers user experience (UX) optimization, a series of analyses and testing to ensure your website is not only usable, but operating at its peak. Following a methodology of continual, incremental improvement, our conversion optimization process produces measurable results for every client.

Goal Setting and Health Monitoring

Goal setting and health monitoring are the foundation for any methodical improvement practice. We will work with you to set up measurable goals and do the ground work to start tracking your site’s performance and goal achievement.

Site Analysis Testing

We’re all about continual improvement, but there are always obvious opportunities that you can capitalize on right away. Gravity offers a complete analysis of the current state of your website, identifying specific areas for improvement within your home page, site architecture, page structure, navigation, consistency and calls to action.

Google Analytics Analysis

Google Analytics can be a powerful tool with proper setup and and the expertise to interpret the data. Gravity will take a deep dive into your analytics to find areas for improvement. While analytics can tell us who, what and where, only usability testing can tell us why. Google Analytics helps us determine the specific tasks for our testers to execute in order to maximize under-performing pages.

Usability Testing

Most people believe other people use their website in the same way they do, but that couldn’t be further from the truth. It can be tough to remember - you are not your user.  Gravity will conduct usability tests on your website with your target audience to really get a sense of what people think of your site, how they perceive your brand and where they’re struggling to complete tasks. Usability testing can be conducted at any time - and we always find room for improvement.

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