From Dirt Tracks

to High Skies

Honda’s Powersports and Aircraft divisions typically speak to two different audiences: outdoors adventurers, and luxury-oriented entrepreneurs. But we found a way to bring them together for the first time.

Motocross stars Jett and Hunter Lawrence are poster children of the off-road racing world, boasting a huge fanbase. And with the new Supercross season about to kick off in Anaheim, California, we decided it’d be the perfect time to put Jett on a jet, creating a unique cross-market experience that brought fun to both brand audiences

Gravity Global pitched the idea separately to both Honda Powersports and HondaJet, framing it as a fun and crossover opportunity that would elevate both brands.

The campaign wasn’t just about showcasing the luxury of private aviation. Instead, it was about making the journey feel unmistakably Honda. Jett and Hunter would board a HondaJet bound for Anaheim, deplane to find two Honda-red Acura NSX sports cars waiting for them to take to the race. It was a seamless blend of high-speed motorsports, premium aviation, and performance-driven automotive design.

The timeline was tight, so we had to stay nimble. We tapped Core, Gravity Global’s internal production house, to make it all happen. Within days, we had boots on the ground. And within hours of wrapping on set, we had our video ready to share.

The resulting content took off immediately, proving the power of creativity and cross-brand collaboration. By blending Honda’s racing heritage, cutting-edge aviation, and high-performance automotive engineering, Gravity Global delivered a campaign that told a story only Honda could tell.