Situation before Gravity Global
Prior to Gravity Global stepping in, Honda’s Powersports and Aircraft divisions operated with little crossover between their audiences. The Powersports division, led by motocross stars like Jett and Hunter Lawrence, boasted a strong fanbase, while the Aircraft division catered to a more luxury-oriented market. There was no existing collaboration to unify these segments or showcase Honda’s full range of products. Gravity Global saw an opportunity to bridge this gap and create a unique, cross-brand experience that would resonate with both brand audiences.
Hidden opportunity
Gravity Global pitched the idea separately to both Honda Powersports and HondaJet, framing it as a fun and unexpected crossover that would elevate both brands.
The campaign wasn’t just about showcasing the luxury of private aviation; it was about making the journey feel unmistakably Honda. Jett and Hunter would travel in style, land in Anaheim, and step off the jet to find two Honda-red Acura NSX sportscars waiting to take them straight to the race. It was a seamless blend of high-speed motorsports, premium aviation, and performance-driven automotive design.
What we did
The timeline was tight, so we had to move fast. Even more ambitious: we were bringing Powersports, Aircraft, and Automotive together for the first time.
Lean, quick, efficient, with a focus on craft – those were the ingredients for success. So, we worked with Core, Gravity Global’s internal production company, to make it all happen. Within days we had boots on the ground. And within hours of wrapping on set, we had our video ready to share.
Immediate results
The campaign took off—literally and figuratively—racking up well over 600,00 views and over 35k user engagements within days.
Long lasting value
What started as a playful idea turned into high-impact content that showcased the power of creative thinking and cross-brand collaboration. By blending Honda’s racing heritage, cutting-edge aviation, and high-performance automotive design, Gravity Global delivered a campaign that felt fresh, dynamic, and authentic.
And it proved that when agencies and brands dare ambitious things, they can create something truly unforgettable.