0%

Deliverables

Strategy, Research, Creative Strategy, Creative Development, AR and VR, and Product Launch

Situation before Gravity Global

Embraer came to us with their predictions that demand for 70-130 seat commercial planes will grow to 6,400 new jets within 20 years – creating a $300bn market. They work in an industry with fierce competition – competitors make identical claims, making brand standout increasingly difficult. They asked us for a creative idea that made them stand-out in a crowded marketplace.

Opportunity/Strategy

We undertook our own research, determining that the key selling point for airlines – and the area they struggle most in – is profitability.

We then set about creating personas for the audience and the aircraft. The original names of the aircraft the E2-190 and E2-195 were not memorable, so we created a new name – The Profit Hunter.

We then brought our name to life by painting Embraer’s aircraft to resemble predators from the natural world to attract attention.

Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer
Embraer

Immediate Results

+1073%

Highest regional growth in Fame

+93%

Positive net sentiment for E-jets – outperforming Airbus & Boeing

$15.3bn

$15.3bn in orders. Now called ‘The Profit Hunter’, the world’s most efficient single aisle aircraft.

Imagining a Sweeter Path to Authentic Connections

We developed platform strategies, content, and KPIs to build master brand awareness while driving product knowledge and trial through social media.


View Case Study

Hit us up

Get in Touch

.

This e-mail was sent from Gravity Global (https://www.gravityglobal.com/)