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Services

Intel

We’re a market research, insight, and analytics agency.

We translate data and information into actionable insights that spark performance and deliver success.

Why Gravity.

We don’t believe in one-size-fits-all solutions. Every client is different, so we start by looking backward—understanding what matters, what’s already known, and where the gaps are—before building forward. We find the hidden opportunities that lead to breakthrough strategies and insights.

F.A.B., our proprietary Market Performance Model, allows us to compile and analyze thousands of data points centered on attention-drivers. We blend behavioral and attitudinal data for a holistic view of how a brand shows up in the world, and we move from there.

And we're not wed to a particular methodology, tool, or dataset. We use the most relevant, best-suited approaches to uncover the truth. Our process is dynamic and iterative, operating on a constant cycle of discovery and understanding, benchmarking and tracking, testing and optimizing, and proving and refining to deliver strategic, actionable intelligence.

Intel Services

Market Intelligence

Intelligence that fuels knowledge of markets and their audiences to better pinpoint and influence key stakeholders and stay ahead of the competition and shifts in the industry:

Category Entry Points Research, Audience Segmentation, Competitive Landscape Analysis, Market Trends Report, and Competitor Marketing Spend Analysis.

Brand Strength Measurement

Insights that identify a client’s comparative performance in the market to understand its competitive position and take informed actions to strengthen that position:

Brand Tracking, Brand Health Analysis, Customer Attrition Analysis, Customer Satisfaction Tracking, and Employee Brand Health.

Validate and Enhance

Evidence to determine or refine the optimal approach to market to enhance the client’s market performance and effectiveness:

Message Development Testing, Creative Testing, Product Testing, Packaging Testing, Brand Name Testing, and Logo Testing.

Marketing Effectiveness

Insights that evaluate and fuel an understanding of what is working and how we can refine future activities to deliver optimal market impact and ROMI:

Brand Lift Study and Marketing or Media Mix Modeling.

Research that’s trusted by brands you trust.

AkzoNobel
Airbus
Bosley
Embraer
Honda
Alto-Shaam
Believ

We turn complexity into accolades

Having client work that gets recognized by the industry is high praise indeed. We deliver award-winning results across multiple specialisms—from brand, to creative, to PR, to digital, to technology, we’re the world’s most awarded brand-to-demand marketing agency.

ava
GAA24
NYX-Black-final-logo
hia-onwhite-logo-final
Web Excellence Award-Black
Telly-Black

Returns realized: see our case studies.

Point to Airbus case Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Point to Embraer case study Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Point to Payoneer case study Payoneer
Crafting Fame Through Diversity

Fame

Achieved a significant uplift in awareness and positive sentiment towards Payoneer.

Admiration

+10% Global brand awareness and +23% increase in global brand sentiment.

Belief

Resulted in a 273% increase in leads and 59,000 incremental registrations.