Brand Strategy - Banner
Services

Brand Strategy

Get real attention.

We craft strategies that make brands impossible to miss.

Why Gravity?

Our brand strategies center squarely around Fame, Admiration, and Belief, our proprietary market performance model.

Grounded in insight and guided by data, we uncover ownable truths that set brands apart.

We simplify complexity into straightforward action plans. Whatever the market, we dig deep so you can go big.

Brand Strategy Services

Strategic Brand Discovery and Clarity

We uncover what shapes how people see your brand and what drives their decisions. Through research panels, interviews, cultural analysis, and competitive insight, we find the white space that helps your brand stand out. We align internal teams around a shared vision and build a foundation for change rooted in real data.

Brand Platform Development

We define what your brand stands for and why it matters. From purpose and positioning to values and personality, we turn insights into a clear brand platform that inspires your team and connects with your audience.

Brand Messaging Strategy and Narrative Design

We create messaging frameworks that scale across audiences, markets, and regions. Our team builds a tone of voice that is consistent, authentic, and easy for anyone in your organization to use.

Persona Development and Audience Strategy

We go beyond demographics to build real, behavior-driven personas. By understanding audiences and their journeys and what motivates people, we help your brand build trust and connection at every stage. 

Brand Architecture and Portfolio Strategy

We help organize and simplify complex brand portfolios so every brand has a clear role. Our approach reduces confusion, strengthens equity, and creates a structure that supports long-term growth. 

Brand Identity and Global Naming

We create names and visual systems that reflect your strategy and work across markets. Our process balances creativity with legal and linguistic precision, helping your brand stand out everywhere it shows up. 

Brand Experience and Creative Strategy

We bring strategy to life across every touchpoint — digital, social, experiential, and more. By partnering with creative and marketing teams, we ensure your brand shows up consistently and powerfully wherever people interact with it. 

Internal Brand Advocacy and Reputation Building

We help your people believe in the brand they represent. Through internal campaigns, manifestos, and engagement programs, we turn employees into ambassadors who strengthen your culture and reputation from the inside out.  

Employer Value Proposition (EVP)

Creating engagement within the talent audience for businesses who need to win and engage talent or reengage their existing workforce. 
StoryBrand Framework - Click to learn more

StoryBrand Framework

View details
A powerful attention approach. We can use this 7-part framework to clarify your message, position you as the guide, and craft a clear plan that drives customer action, admiration, and belief. 
View details

Research that’s trusted by brands you trust.

3M
GE
MAN Gray
Airbus
Arkema
Embraer

We turn complexity into accolades

Having client work that gets recognized by the industry is high praise indeed. We deliver award-winning results across multiple specialisms—from brand, to creative, to PR, to digital, to technology, we’re the world’s most awarded brand-to-demand marketing agency.

ava
GAA24
NYX-Black-final-logo
hia-onwhite-logo-final
Web Excellence Award-Black
Telly-Black

Returns realized: see our case studies.

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Payoneer Payoneer
Crafting Fame Through Diversity

Fame

Achieved a significant uplift in awareness and positive sentiment towards Payoneer. 

Admiration 

+10% Global brand awareness and +23% increase in global brand sentiment.

Belief

Resulted in a 273% increase in leads and 59,000 incremental registrations.