Brand Strategy

Has what your brand stands for become lost through unclear messaging? Gravity’s brand team will work with you to uncover your core brand truth and what makes your brand the compelling choice – captured to a simple, resonant story.

Markets and categories move on, become crowded with new competitors, and purchase drivers change when disruptive new technologies emerge. If your brand has lost its competitive connection with demand and consideration is dropping, we’ll discover the ownable brand territory to differentiate you from competitors to reactivate your demand funnel.

Are your existing products and services being overlooked by the market simply because it is unclear what makes them a compelling purchase? And has the product you are about to launch been expressed simply and powerfully to connect with the market’s drivers of choice? Regardless of complexities or technicalities, we will find a simple and single-minded way to build a value proposition to accelerate demand.

Is your brand lacking the ‘resume appeal’ needed to attract and retain top talent? Our team will work with your HR team to build your talent proposition to align with your core brand so maximising impact and return.

Can your employees tell your brand story, and understand how to live brand values and behaviours? We’ll help you build an internal engagement programme to create a workforce of brand ambassadors committed to your brand.

Naming brands, products and services globally needs a process that maximises creative naming options but screens for conflict with existing registrations and tests for linguistic suitability against up to 100 languages by default. We will generate you those options, screen and take your name to full global or regional registration as required.