UX/UI Design

Website Usability Testing Services

We’ll take the guesswork out of the equation—learn exactly how your target audience moves through your website, what content they’re looking for, and most importantly, WHY. Analytics, heat maps and click reports can tell you WHAT users do on your website, but usability testing tells you WHY. That’s the power of testing with your real target audience.

We can help you test on any device: desktop computers, tablets and/or mobile devices and any live link whether that’s a static design, wireframed prototype, live website or even your competitors’ sites.

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Digital that’s trusted by brands you trust.

Honda
GE
Arrow
AkzoNobel
Stack
MAN Gray
HondaJet - Gray

Why Gravity.

We’ll help you uncover critical issues preventing users from accomplishing key journeys on your website.

Test UX, design or messaging concepts on your real target audience to see what resonates most and why.

We take the hassle out of recruiting, scheduling and compensating testers by handling the entire process from test plan, video highlight reel, key insights and recommendations for remediation.

Usability Testing Services

Remote Unmoderated Usability Testing

Fast, flexible, and scalable, remote unmoderated usability testing allows us to gather user insights quickly. We deliver actionable findings by analyzing how users interact with your product or prototype, revealing usability issues and opportunities. We create the test plan, recruit your target audience, and deliver the insights directly to you. Test early, test often. Remote, unmoderated testing allows you to get insights at every phase of the process.

Moderated Usability Testing

Dig deeper into user behavior with live, one-on-one sessions led by our UX experts. Moderated usability testing lets us observe real-time reactions, ask follow-up questions, and uncover nuanced insights that drive more informed design decisions. Typically longer test plans than our unmoderated tests, these are a great option for follow-up tests to dive deeper into motivations and what might work better.

A/B and Multivariate Testing - Click to learn more

A/B and Multivariate Testing

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Which design option will convert better? Take the guesswork out of design and content decisions through A/B and multivariate testing. By comparing multiple versions of key elements with live traffic, we determine what truly resonates with users—so you can optimize conversion rates and confidently invest in what works.

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Preference Testing

Are your internal stakeholders split on which design direction to go with? Want to know which message resonates better? Preference testing gathers quick, qualitative user feedback to guide your decision-making. Preference tests present options to your target audience, and they decide which version feels most intuitive, engaging, or trustworthy.

We love a success story.

Honda Powersports Honda Powersports
Next-Level Performance, Digitally Delivered

Fame

+100% increase in organic keyword visibility for dealer inventory

Admiration

+9% lift in keywords ranking in the top 3 search positions

Belief

A 21-point increase in NPS satisfaction

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.