Accelerate your growth in the most complex markets
Our proprietary F.A.B. Market Performance Model uses an integrated framework to compile and analyse thousands of data points centered on these attention drivers.
What is F.A.B. ?
In a world overwhelmed with information, every brand is in a fight for attention. To win that fight, brands need persistent, heightened levels of Fame, Admiration, and Belief.
Our proprietary F.A.B. Market Performance Model uses an integrated framework to compile and analyze thousands of data points centered on attention-drivers.
Measures how you’re known.
The most famed brands are the most noticed. They generate the highest mental share and become the ‘go to’ in their category.
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Measures how you’re perceived.
When brands are admired, for example for their initiatives, stance, or innovation, positive perceptions and preference grow, driving emotional competitive advantage.
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Measures how you’re Converting.
When audiences believe in a brand’s promise, it means people understand, deem relevant, and desire the value proposition, committing to the brand over alternatives.
Build Attention Across your Funnel
In today’s complex markets, Share of Attention is vital to success, but this attention must be balanced across the funnel. Evidence shows that brands can maximize marketing impact by combining brand and demand marketing. Our integrated Brand to Demand Program that builds Fame, Admiration, and Belief through the funnel will deliver a sustained Attention Benefit and optimal return on total marketing investment.
Our full funnel philosophy drives larger volumes of prospects through all stages of the journey, connecting your brand with demand.
Flexible framework
How we Use the F.A.B. Model
The F.A.B. model can be used in different ways, with differing levels of depth. Typically, there are two core objectives for using the F.A.B. market performance model:
Track your performance relative to direct and indirect competition.
- Understand your market landscape in depth
- Track your performance over time relative to competitors
- Identify your strengths, weaknesses, opportunities, and threats
Uncover root causes and optimize brand to demand strategies.
- Inform campaign tactics, messaging, and strategic approach
- Build high-performing campaigns that grow share of attention
- Track campaigns over time to evaluate impact and make adjustments as market dynamics shift
Intuitive. Interactive. Powerful.
The F.A.B. dashboard is an interactive platform that intuitively displays thousands of relevant data points, structured in a way that diverse stakeholders can understand a brand's market attention and performance relative to peers.
Share Business-Critical Data with Senior Stakeholders
At a glance, see and share top-level business-critical data with senior stakeholders – like a brand’s overall relative Attention levels or its overall Fame, Admiration, and Belief compared to the competition.
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Dig Into the Data Behind the Reports
Allow relevant teams to dig into the more granular analysis and exploratory insights and recommendations.
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Take Action and Realize Positive Change
Each driver contains key takeaways and actions to inform strategic and tactical shifts for continuous improvement.
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Compare Performance Over Time
Track market performance over time to view the impact of brand actions and campaigns on attention levels.
The content in these images is not real or actual advice.
The content in these images is not real or actual advice.
Unleash your growth potential
Contact us if you have questions about the F.A.B. model, benchmarking, or diagnostic solutions. Together, we can unlock the means to grow your market attention and performance.
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