F.A.B. is both our philosophy and our proprietary market performance model that accelerates growth and drives market outperformance. 

What is F.A.B.

It’s a powerful model developed to build successful marketing programs in the new complexity. An integrated framework for taking an in-depth strategic view of a market from brand to demand. It enables us to ensure our clients outwit and outperform competitors by capturing a sustained disproportionate share of attention, which maintained over time drives market share gains. 

F.A.B. - Propel Brand Growth & Outclass Rivals

Capture market share with F.A.B.

To maximize efficiency and return, businesses need to manage the connection between brand and demand, as well as track and continually optimize their marketing programs. F.A.B. is the only framework that solves this challenge, letting you grow faster than your competitors. 

F.A.B. - Propel Brand Growth & Outclass Rivals

Get data driven results 

Our F.A.B. model brings together thousands of data points, centered on three core drivers and nine indicators of attention. This data set accurately maps your brand to demand performance against competing brands. We use this data to identify opportunities and threats from which to orchestrate marketing strategies that will enhance marketing effectiveness, long-term brand health and market outperformance. 

F.A.B. - Propel Brand Growth & Outclass Rivals

Ask these F.A.B. questions:

Fame: ‘What is our brand famous for?’

Admiration: ‘What should we be admired for?’

Belief: ‘What value do our target audiences believe they are buying into?’ 

F.A.B. - Propel Brand Growth & Outclass Rivals

Fame: 14% Recurring revenue growth, 29% Increase in qualified leads

Admiration: $24M Uptake in demand of in customer Lifetime Value

Belief: Gravity’s campaign gave rise to more than 200,000 sessions on the Peter Jones web pages

F.A.B. - Propel Brand Growth & Outclass Rivals

Fame: Achieves business Global Superbrand

Admiration: 93% Positive net sentiment for Ejets achieved 93%, leading the segment

Belief: Now called ‘The Profit Hunter’, the world’s most efficient, single aisle aircraft.

F.A.B. - Propel Brand Growth & Outclass Rivals

Fame: Independent research by Flight Global showed this was the most successful campaign since CFM tracking research began in 2013.

Admiration: 93% Engaging, 90% Impactful and 86% Effective

Belief: $15BN The campaign helped achieve in orders at Farnborough Air Show 2018

F.A.B. - Propel Brand Growth & Outclass Rivals

Fame: 70M new impressions in 8 months

Admiration: Growth in visitor arrivals from international markets with 22, 29 and in the past 3 months respectively.

Belief: “The branding gives us clear distance from the competition.” Louis EA Lewis, Head of Tourism

F.A.B. - Propel Brand Growth & Outclass Rivals

Fame: 47M Targeting in-market buyers and 47 Million shoppers each year at Lakeside and Westfield.

Admiration: Addressing pain points in the traditional car buying journey, Car Shopping Made Easy changes new car buyer perceptions and drives incremental sales

Belief: From first exposure online to arrival at VW Group’s first ever retail stores, customers learn that it’s a great way to buy their new car. “Outstanding creative thinking, delivered through a results-focused plan” National Retail Stores Manager, SEAT UK

F.A.B. - Propel Brand Growth & Outclass Rivals

Admiration: 350% increase in content downloads communicating the benefits of a .UK domain

Belief: Over 3 million UK businesses now rely on Nominet’s domain registry services “High Viz Your Biz captured people’s imagination” Head of Marketing Services, Nominet

F.A.B. - Propel Brand Growth & Outclass Rivals
F.A.B. - Propel Brand Growth & Outclass Rivals

Find your competitive edge

The best relationships start with a conversation. Get in touch and you’ll have the force of Gravity in play before you know it.

Let's talk


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