Public Relations

Digital PR Services

Search visibility now goes far beyond keywords and backlinks—it’s about earning trust, authority, and relevance across the digital ecosystem to amplify your brand’s reach. We can deliver the organic, measurable awareness that’s become crucial for brand visibility in our current, ever-evolving search, AI, and content discovery landscape.
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Digital PR that's trusted by brands you trust.

Adrian Flux
Alto-Shaam
Bikesure
First Merchants Bank
Harrod Sport
Intek Logistics
Snap
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Why Gravity.

Our edge comes from a hybrid team that fuses traditional PR with SEO, journalism, data journalism, and creative disciplines. And with decades of B2B experience, we craft content that resonates loudly with both algorithms and decision-makers in specialist markets.

We secure authoritative backlinks, earned media coverage, and brand mentions and engagement to boost organic visibility and influence AI-driven search.

We cut through generic noise by generating the organic ‘trust signals’ that matter most to search engines, AI platforms, and any stakeholders in the audience. The results are earned, measurable, and tied to search performance and commercial outcomes.

Digital PR Services

Digital PR Consultancy

Analyzing the current performance of your off-site SEO and PR strategy versus competitors and crafting a strategy to build organic search growth.

Digital PR Execution

Providing assets and content to build editorial backlinks and target earned coverage among relevant audiences, publishers, and digital channels.

Reactive and Proactive Digital PR

Combining proactive campaign planning with rapid, AI-assisted media monitoring and outreach tactics to secure coverage opportunities.

Hero Campaign Ideation and Production

Producing original ideas that deliver relevant backlinks, news coverage, audience engagement, and topical authority.

Thought Leadership and Expert Positioning

Creating and pitching opinion, commentaries, and founder/executive interviews to build trust in targeted segments of news.

Digital Reputation and E-E-A-T Management

Monitoring brand presence across search results and digital media to ensure alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.

Digital Measurement and Attribution

Tracking backlinks, referring domains, traffic uplift, branded search, and AI Overview visibility to map impact and see how far your brand reaches.

Search Experience Optimization (SXO) for PR - Click to learn more

Search Experience Optimization (SXO) for PR

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Shaping how your brand appears everywhere in search, from optimizing existing onsite content for PR to news and AI-generated overviews.

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“As AI, social platforms and hyper-personalisation reshape the search experience landscape, Gravity’s PR team blends these new opportunities with timeless fundamentals: we earn trust and authority for our clients through meaningful content, relevant storytelling, and coverage in the publications that matter most.”

Sean Fitzsimons, Senior Digital PR Manager

Returns realized: see our case studies.

Nerdwallet

Fame

Nerdwallet rapidly established high visibility in the competitive UK personal finance landscape, appearing in a sustained stream of national and trade media across topics from banking to mortgages, and featured in prominent outlets such as Business Express, Daily Express, and Fintech Times. Through a continuous digital PR press-office and regular campaign cadence, Nerdwallet generated a wealth of high-authority coverage and widespread media mentions, driving brand awareness despite being new to the UK market.

Admiration

Nerdwallet earned recognition for its data-driven, topical content and its ability to address consumer concerns ranging from cost-of-living pressures to evolving financial decisions, such as the impact of remote work on mortgages or reactions to the National Insurance hike. By consistently offering credible research and timely, relevant insights, Nerdwallet's campaigns resonated with consumers and industry audiences alike, positioning the brand as a trustworthy, helpful guide amid uncertainty and change.

Belief

The credibility and expert positioning won through this strategy resulted in strong visibility for Nerdwallet’s product and advice pages within the media, including widespread links to key landing pages covering current accounts, mortgages, small business resources, budgeting, and more. This extensive digital footprint reinforced Nerdwallet’s authority and value proposition at moments of consumer decision-making, building belief in its expertise and reliability among UK audiences.

Believ

Fame

Generating 278 pieces of media coverage across trade, regional, and vertical titles - reaching over 232 million people and placing Believ firmly on the map in the UK’s EV transition.

Admiration

Consistently positioning Believ as a forward-thinking, community-focused charge point operator – earning space in highly targeted B2B and public sector media.

Belief

Building trust in Believ’s purpose and practical capability by telling stories of real-world partnerships, public sector impact, and everyday accessibility in EV infrastructure.

SNAP

Fame

SNAP reinforced its position as a forward-thinking digital marketplace in the haulage industry, using the "Truckpark of the Future" concept to stay synonymous with innovation, sustainability, and freight security across the European logistics sector.

Admiration

Through timely commentary and future-gazing insights aligned with EU climate goals and freight crime prevention, SNAP earned credibility as a brand actively solving long-term industry challenges and championing systemic change.

Belief

The campaign translated trust into measurable action—achieving above-target backlinks and pan-European media coverage—while driving interest, authority and visibility for SNAP’s linked assets and commercial offerings.