Public Relations

Digital PR Services

Search visibility now goes far beyond keywords and backlinks—it’s about earning trust, authority, and relevance across the digital ecosystem to amplify your brand’s reach. We can deliver the organic, measurable awareness that’s become crucial for brand visibility in our current, ever-evolving search, AI, and content discovery landscape.
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Digital PR that's trusted by brands you trust.

Adrian Flux
Alto-Shaam
Bikesure
First Merchants Bank
Harrod Sport
Intek Logistics
Snap
Superscript

Why Gravity.

Our edge comes from a hybrid team that fuses traditional PR with SEO, journalism, data journalism, and creative disciplines. And with decades of B2B experience, we craft content that resonates loudly, not just with algorithms, but with decision-makers in specialist markets.

We secure authoritative backlinks, earned media coverage, and brand mentions and engagement to boost organic visibility and influence AI-driven search.

This cuts through chatter by generating the ‘trust signals’ that matter most to search engines, AI platforms, and any stakeholders in the audience—the results are real with measurable KPIs tied directly to search performance and commercial outcomes.

Digital PR Services

Digital PR Consultancy

Analyzing the current performance of your off-site SEO and PR strategy versus competitors and crafting a strategy to build organic search growth.

Digital PR Execution

Providing assets and content to build editorial backlinks and target earned coverage among relevant audiences, publishers, and digital channels.

Reactive and Proactive Digital PR

Combining proactive campaign planning with rapid, AI-assisted media monitoring and outreach tactics to secure coverage opportunities.

Hero Campaign Ideation and Production

Producing original ideas that deliver relevant backlinks, news coverage, audience engagement, and topical authority.

Thought Leadership and Expert Positioning

Creating and pitching opinion, commentaries, and founder/executive interviews to build trust in targeted segments of news.

Digital Reputation and E-E-A-T Management

Monitoring brand presence across search results and digital media to ensure alignment with Google's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards.

Digital Measurement and Attribution

Tracking backlinks, referring domains, traffic uplift, branded search, and AI Overview visibility to map impact and see how far your brand reaches.

Search Experience Optimization (SXO) for PR - Click to learn more

Search Experience Optimization (SXO) for PR

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Shaping how your brand appears everywhere in search, from optimizing existing onsite content for PR to news and AI-generated overviews.

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Sean F Headshot

“As AI, social platforms and hyper-personalisation reshape the search experience landscape, Gravity’s PR team blends these new opportunities with timeless fundamentals: we earn trust and authority for our clients through meaningful content, relevant storytelling, and coverage in the publications that matter most.”

Sean Fitzsimons, Senior Digital PR Manager

Returns realized: see our case studies.

First Merchants Bank

Fame

Building on their existing authority to become a more credible voice on financial literacy for young Americans through timely, data-driven commentary on emerging economic concerns.

Admiration

The brand was admired for proactively and empathetically addressing real financial struggles of young Americans through two digital PR hero campaigns.

Belief

This recognition translated into tangible results, contributing to a 14% increase in weekly site visits, 147k more organic visitors YoY, and meaningful gains in commercial search traffic—demonstrating clear consumer engagement and action.

Alto-Shaam

Fame

Alto-Shaam became widely recognised as a thought leader in tackling food waste in the commercial kitchen space, gaining over 450 media mentions across influential US trade and national titles.

Admiration

The brand was admired for its proactive stance on industry-wide financial challenges, offering credible, data-backed insights that resonated with restauranteurs under pressure from costs and inefficiencies.

Belief

This credibility translated into extensive product page visibility that reinforced Alto-Shaam’s commercial value and expertise at the decision-making moment for target customers.

SNAP

Fame

SNAP reinforced its position as a forward-thinking digital marketplace in the haulage industry, using the "Truckpark of the Future" concept to stay synonymous with innovation, sustainability, and freight security across the European logistics sector.

Admiration

Through timely commentary and future-gazing insights aligned with EU climate goals and freight crime prevention, SNAP earned credibility as a brand actively solving long-term industry challenges and championing systemic change.

Belief

The campaign translated trust into measurable action—achieving above-target backlinks and pan-European media coverage—while driving interest, authority and visibility for SNAP’s linked assets and commercial offerings.