Go-To-Market

Account-Based Marketing

ABM is how modern B2B brands win—by focusing resources where they matter most. It’s the account lens that aligns marketing and sales to identify, engage, and convert high-value accounts through personalized, insight-driven experiences.
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ABM that’s trusted by brands you trust.

Hibob
Iron Mountain
Ecolab
Maersk
Airbus
Optimum Finanace
RAPYD

Why Gravity.

At Gravity, we design ABM programs around your organization’s unique setup and maturity—building strategies that work for you. From bespoke one-to-one programs that surround top-priority accounts with custom creative and content, to scalable one-to-few and one-to-many activations, we even deliver one-to-one experiences at scale through data, technology, and creative orchestration.

Whether it’s marketing or sales enablement, we account for every stage of the funnel—creating seamless connections that move opportunities from first touch to closed-won revenue.

Every program is powered by data, guided by insight, and designed to deepen relationships, accelerate pipeline, and drive measurable growth.

ABM Services

ABM Strategy and Framework Development

Defining your ABM approach 1:1, 1:few, or 1:many based on sales priorities, deal size, buying cycle, and account tiering.

Ideal Customer Profile (ICP) and Target Account List Development

Analysis of firmographic, technographic, and intent data to create ICPs that guide account selection and targeting.

Persona Development and Buyer Journey Mapping

Identification of decision-makers, influencers, and buying committee roles to tailor content and engagement strategies.

ABM Content Strategy and Personalization

Designing content to align with buying stage, persona, and account relevance—from personalized landing pages to 1:1 videos and dynamic display.

Omnichannel ABM Campaign Execution

Deploying tailored campaigns across key channels—email, paid social, programmatic, direct mail, and events—ensuring cohesive, multi-touch engagement.

Sales Enablement for ABM

Equipping your sales team with the tools, content, and insights needed to engage key accounts more effectively.

ABM Technology Audit and Stack Recommendations

Evaluation of your current MarTech and ABM tools (e.g., 6sense, Demandbase, Terminus, RollWorks) to ensure alignment with strategy and scale.

Platform Onboarding, Enablement, and Optimization

Management of onboarding, configuration, and internal adoption of your ABM tech stack to smooth setup and realize ROI.

ABM Measurement and Performance Reporting

Define and track success through meaningful KPIs that tie directly to revenue and sales influence.

Partnerships

Go-to-Market partnerships that drive results.

Trendemon
Hubspot
6sense
Demandbase
Sendoso

Returns realized: see our case studies.

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Payoneer Payoneer
Crafting Fame Through Diversity

Fame

Achieved a significant uplift in awareness and positive sentiment towards Payoneer. 

Admiration 

+10% Global brand awareness and +23% increase in global brand sentiment.

Belief

Resulted in a 273% increase in leads and 59,000 incremental registrations.