Go-To-Market

Account-Based Marketing

ABM (Account-Based Marketing) is a precision play—a highly targeted B2B strategy that zeroes in on your highest-value accounts and decision-makers with laser-focused campaigns. Instead of casting a wide net, ABM treats individual accounts as "markets of one" to close in on goals with swiftness and efficiency.

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ABM that’s trusted by brands you trust.

Hibob
Iron Mountain
Ecolab
Maersk
Airbus
Incommon

Why Gravity.

We have partnerships with 6Sense, Demandbase, and Pathfactory, and we are the only agency that is a 6Sense Teal Partner and also partners with Hubspot, Tradedesk, and LinkedIn.

ABM Services

ABM Strategy and Framework Development

Defining your ABM approach 1:1, 1:few, or 1:many based on sales priorities, deal size, buying cycle, and account tiering.

Ideal Customer Profile (ICP) and Target Account List Development

Analysis of firmographic, technographic, and intent data to create ICPs that guide account selection and targeting.

Persona Development and Buyer Journey Mapping

Identification of decision-makers, influencers, and buying committee roles to tailor content and engagement strategies.

ABM Content Strategy and Personalization

Designing content to align with buying stage, persona, and account relevance—from personalized landing pages to 1:1 videos and dynamic display.

Omnichannel ABM Campaign Execution

Deploying tailored campaigns across key channels—email, paid social, programmatic, direct mail, and events—ensuring cohesive, multi-touch engagement.

Sales Enablement for ABM

Equipping your sales team with the tools, content, and insights needed to engage key accounts more effectively.

ABM Technology Audit and Stack Recommendations

Evaluation of your current MarTech and ABM tools (e.g., 6sense, Demandbase, Terminus, RollWorks) to ensure alignment with strategy and scale.

Platform Onboarding, Enablement, and Optimization

Management of onboarding, configuration, and internal adoption of your ABM tech stack to smooth setup and realize ROI.

ABM Measurement and Performance Reporting

Define and track success through meaningful KPIs that tie directly to revenue and sales influence.

Returns realized: see our case studies.

Airbus Airbus
Transforming Aerospace Through Purpose-Driven Sustainability

Fame

Achieved +10% Global brand awareness.

Admiration 

Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.

Belief

Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Embraer Embraer
The Profit Hunter

Fame

Rose to become the world’s most loved brand in their market.

Admiration 

+93% positive net sentiment for E-Jets.

Belief

Resulted in 15.3bn in orders.

Payoneer Payoneer
Crafting Fame Through Diversity

Fame

Achieved a significant uplift in awareness and positive sentiment towards Payoneer. 

Admiration 

+10% Global brand awareness and +23% increase in global brand sentiment.

Belief

Resulted in a 273% increase in leads and 59,000 incremental registrations.