Account-Based Marketing
ABM (Account-Based Marketing) is a precision play—a highly targeted B2B strategy that zeroes in on your highest-value accounts and decision-makers with laser-focused campaigns. Instead of casting a wide net, ABM treats individual accounts as "markets of one" to close in on goals with swiftness and efficiency.
ABM that’s trusted by brands you trust.









Why Gravity.
We have partnerships with 6Sense, Demandbase, and Pathfactory, and we are the only agency that is a 6Sense Teal Partner and also partners with Hubspot, Tradedesk, and LinkedIn.
ABM Strategy and Framework Development
Defining your ABM approach 1:1, 1:few, or 1:many based on sales priorities, deal size, buying cycle, and account tiering.
Ideal Customer Profile (ICP) and Target Account List Development
Analysis of firmographic, technographic, and intent data to create ICPs that guide account selection and targeting.
Persona Development and Buyer Journey Mapping
Identification of decision-makers, influencers, and buying committee roles to tailor content and engagement strategies.
ABM Content Strategy and Personalization
Designing content to align with buying stage, persona, and account relevance—from personalized landing pages to 1:1 videos and dynamic display.
Omnichannel ABM Campaign Execution
Deploying tailored campaigns across key channels—email, paid social, programmatic, direct mail, and events—ensuring cohesive, multi-touch engagement.
Sales Enablement for ABM
Equipping your sales team with the tools, content, and insights needed to engage key accounts more effectively.
ABM Technology Audit and Stack Recommendations
Evaluation of your current MarTech and ABM tools (e.g., 6sense, Demandbase, Terminus, RollWorks) to ensure alignment with strategy and scale.
Platform Onboarding, Enablement, and Optimization
Management of onboarding, configuration, and internal adoption of your ABM tech stack to smooth setup and realize ROI.
ABM Measurement and Performance Reporting
Define and track success through meaningful KPIs that tie directly to revenue and sales influence.
Returns realized: see our case studies.

Fame
Achieved +10% Global brand awareness.
Admiration
Airbus outperformed nearest competitor in terms of media visibility and media sentiment with over 50% share of positive coverage in traditional and online media.
Belief
Airbus beat commercial aircraft orders by 400% and registered a higher share of voice in every region of the world.

Fame
Rose to become the world’s most loved brand in their market.
Admiration
+93% positive net sentiment for E-Jets.
Belief
Resulted in 15.3bn in orders.

Fame
Achieved a significant uplift in awareness and positive sentiment towards Payoneer.
Admiration
+10% Global brand awareness and +23% increase in global brand sentiment.
Belief
Resulted in a 273% increase in leads and 59,000 incremental registrations.