Communications Strategy
We create communication strategies that think harder about audiences we want to reach, messages we want to provide, and channels we want to use. Crucially, we also integrate everything we do to ensure consistency in communications at every touch point.
PR & Digital PR
PR and content are often seen as separate disciplines – and even competing . The same can be said for traditional versus digital PR. But at Gravity Global, we celebrate the common threads that run through them all with a team that truly understands how the media operates to recognise your challenges, opportunities and threats. PR not only secures earned media mentions, but also champions people and ideas, to build profiles of future thought leaders. So our integrated programmes deliver fame and admiration, and protect the reputations we build, with reliable and trusted communications in the event of a crisis.
Content Analysis & Strategy
Delivering effective digital experiences across media channels requires content that audiences find valuable. We analyse content marketing using a variety of strategy tools and identify opportunities to optimise for performance.
We offer a series of 1-month content strategy sprints that include:
- Content Marketing Programme Evaluation
- Audience Insight and Journey Mapping
- Experience Design Strategy and Prototyping
- Conversion Strategy and Testing
Video Content Design & Studio Production
Engaging audiences and communicating powerful stories means you need to create and produce high quality content at scale. Our full-scale content studio is integrated with our design team. This enables us to design for maximum brand impact and deliver film, video, audio, and experiential content from award-winning mid-fidelity all the way to broadcast quality.
Thought leadership
Being positioned as a deeply knowledgeable and trusted authority in a particular industry or market builds trust and credibility with potential clients. Our sector experts cover research papers, white papers, interview series and more, augmented by our research and insights team to drive conviction, and drive channel distribution through organic and paid engagement channels.
Translations & Transcreation
Being global means we have the ability to communicate cross-border in multiple languages. As well as in-house native-language speakers and dedicated in-country account teams, we have also created our own pool of translation and transcreation experts covering more than 70 different languages.
Social Media, Influencers & Community Growth
Social Media holds significant opportunities for brands, with the potential to reach audiences in the most specialist markets or create communities in the most complex. A staple in any communication strategy, social media can target even the most niche audience in ways many other channels cannot. Our specialists combine up-to-date knowledge with industry-leading experience to develop and execute multi-channel strategies. Working with your team, we can develop platform-by-platform ecosystems that range from consultations through to managing brand, stakeholder and personal profiles.