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Webinar: Gravity Global Creating the World’s most successful B2B campaign

A woman

8 October 2020

Author: Amy Garrett, Marketing & New Business Manager

Our ‘Profit Hunter’ campaign for Embraer has dominated the B2B Marketing Awards (both in the UK and US), consistently wowing judges and walking away with no less than 15 trophies over the past three years.

A plane

Find out more by watching Mark Lethbridge, CEO, Gravity Global, as he presents our secrets to the success of this campaign on the B2B Marketing Webinar.

During this one hour webinar, you’ll learn:

  • How Embraer’s objectives translated into a multinational multi-award-winning campaign
  • The challenges and hurdles that we, and Embraer, faced in creating the campaign and taking it to market
  • How the campaign has been adapted, refined and reinvented to be successful over multiple years
  • How it has delivered real sales and marketing alignment
  • What’s next for this particular ‘big/long idea’ – where does it go from here?