AI and the search experience – good or bad?
With the launch of ChatGPT and Bard, a lot of people are wondering how it’s going to affect their business. With ramifications for not only content creation but also for search, is AI good or bad?
Gravity Global appoints Stephen Cheliotis as Global Brand Insights Director
Gravity Global appoints Stephen Cheliotis as Global Brand Insights Director. Find out more on the latest developments within the business.
What does E-E-A-T mean for SEO content?
Find out what E-E-A-T means for SEO content and how Google’s revised framework changes how the quality of content is determined.
10 Baidu SEO Tips to unlock the Chinese Market
Baidu facilitates 70% of China’s web searches. With a 1.4 billion population, the market holds a lot of potential. But why should you use it, where do you start and how can you achieve SEO success? Find out how you can unlock the Chinese market
AI content writing: is it really the future?
Language models like ChatGPT are beginning to produce content that could pass for human. How worried should writers be? Let’s find out…
Video: Lens Awards 2023
Winners of 7 Lens Awards! Watch our highlights video, showcasing our award-winning work for Embraer.
Embrace the new complexity
Markets have always had their complexities. Anyone who has been in the business for as long as I have will attest to that.
How combining approaches can generate stronger content
One of the key benefits of working with a content studio team is the ability to blend data-led research with creative planning and delivery. By combining expertise from multiple channels and drawing upon extensive SEO writing skills, you can build high-quality content that maximises the value of Digital PR campaigns.
Attention – the world’s most valuable commodity
Gravity Global reveals how you can create, optimise and measure brand awareness in the all important battle for market attention.
The Importance of Creativity
What does it mean to “be creative” and why is it important in marketing? This article explores different ways to consider creativity and the challenges that come with the skill.