Precision Biologics,

Personal Touch

Avid had a strong operational legacy as a biologics CDMO but lacked brand distinction in the marketplace. Internally, messaging was inconsistent, and externally, awareness remained low, especially as they prepared to enter the viral vector space with a major facility expansion.

Avid’s differentiator isn’t just what they do, but how they do it. It’s the people — from executive leadership to scientists — who deliver a hands-on, flexible approach grounded in collaboration, transparency, and customer-first advocacy. This became the heart of the new brand strategy.

Gravity built a brand platform anchored around “The Avid Effect.” This creative strategy emphasized the team’s personalized, expert-driven approach and incorporated storytelling around the company’s legacy in mammalian protein production and new viral vector facility. Through bold visuals, distinct messaging, and enhanced sales tools, we repositioned Avid as a top-tier CDMO poised for growth.

Gravity developed a timeless brand identity rooted in Avid’s culture, not just its services, allowing the brand to scale and flex as its capabilities evolve. The refreshed website and collateral positioned Avid for better client acquisition. Through each channel, Avid found internal alignment on the new brand messaging. The foundation now supports long-term differentiation in a highly competitive CDMO space.