Services > Go To Market > Programmatic digital media

Programmatic digital media

We’ll help target your audience the right way

What we do

Our data-led approach to programmatic display means advertising the right message to the right audience at the right time, to deliver incredible results.

1.The right audience

We work with a number of programmatic channels, including Google Display Network, Verizon, Facebook and Amazon DSP to push client creative in front of the right audiences.

2.The right format

We work across mobile, desktop, video, and social feed advertising creative formats and develop sequential advertising journeys to cut through the noise and drive consumer response.

3.The right results

We take a data-led approach to campaign analysis and optimisation, always seeking to deliver evidence-based insight and continuous improvements in results.

The programmatic process

The Network

Our team of digital paid specialists work with you to understand your objectives and, through our experience, select the right network to deliver results. We also support clients with a range of budgets, from startup to global campaigns.

The Strategy

We create a commercially sound strategy that generates a true ROI. From direct response to brand awareness, we match our tactics and performance KPIs against your underlying business objectives.

The Creative

Our digital designers have vast experience across both B2B and B2C audiences and multi-format advertising creative. We develop the right message and advertising journey that resonates with target audiences.

Optimisation

Our specialist paid digital team continually optimises and analyses the performance of adverts and programmatic networks. We also gain insights on user demographics throughout the campaign to further improve performance.

Reporting

We continually report the performance of the campaign against agreed KPIs and objectives. Frequency and detail will vary between daily, weekly, monthly, and end-of-campaign analysis, depending on your need.

Can we talk?

At Gravity Global we believe the best relationships start with a conversation. To get to know you and your challenges, get in touch and you’ll have the force of Gravity in play before you know it.

Let’s talk