Powering Growth Through Precision Go-To-Market

Gravity Global is a strategic consultancy and full-service agency, helping organizations grow by aligning strategy, story, and experience. We guide audiences through the full customer lifecycle—from awareness to advocacy. We work with leadership teams to set a clear direction and ensure it’s consistently expressed in the business and market. Every engagement is driven by strategy and story, turning intent into measurable outcomes.

We transform complex challenges into strategies that succeed in the market and build long-term resilience.

At Gravity Global, we help organizations grow with intent—defining strategy clearly, reinforcing it through experience, and activating it globally. The result: lasting growth.

enablement-1

Get In Touch

How Gravity Helps 6sense Teams Win

Stronger account prioritization and renewal support.
We act as a trusted third party to assess the martech stack, validate intent usage, and identify optimization opportunities. This outside perspective helps reinforce value, support renewals, and uncover expansion potential.

Operationalizing 6sense when internal resources are limited.
Many customers lack the capacity to implement or manage ongoing changes. Gravity aligns directly to 6sense strategy, reinforces recommendations, and manages execution so insights turn into consistent action.

Sustained impact beyond implementation.
Our year-long engagements extend past launch. We help demonstrate 6sense success across teams, advocate internally, and connect adjacent platforms so intent data is fully activated across the GTM stack.

We do not just implement 6sense. We operationalize it.

Personal-finance-Nerdwallet

Where Gravity Stands Out
for 6sense Customers

Align Tech & Data

We connect 6sense to the rest of the GTM stack, so insights actually get used.

  • CRM, MAP, and custom system integrations
  • Single source of truth for account prioritization
  • Clean handoffs between marketing, sales, and customer teams

Optimize Buying Signals & Intent Strategy

We help teams move from noisy intent to confident action.

  • ICP and segmentation audits anchored in 6sense
  • Buying group and committee expansion
  • Clear definitions for qualification, prioritization, and routing

The result is fewer false positives and more focused selling motions.

Engage Through Digital Advertising

We activate intent at scale with precision across the full customer lifecycle

  • Intent-driven media strategy and activation
  • Persona and stage-based messaging
  • Tight alignment between paid media and sales outreach

Advertising becomes a revenue accelerant, not a disconnected channel.

Case Study: Fortune 500 Information & Data Services Provider

A global B2B organization with multiple business units and long sales cycles struggled with fragmented segmentation and noisy MQL volume.

Powering Growth Through Precision Segmentation

The Challenge

This client faced fragmented segmentation across sales and marketing. Teams used different prioritization models, resulting in duplicated effort, bloated MQL volume, and limited funnel progression.

The Solution

Gravity partnered with this client to establish a 6sense-powered segmentation nucleus.
  • A single source of truth for account segmentation in 6sense
  • Sales and marketing alignment around shared prioritization
  • Messaging tailored by persona, industry, and buying stage

The Impact

+140%
contacts reached per account
+220%
increase in strategic sales coverage
75%
reduction in MQL volume

Efficiency at work with fewer inputs and more pipeline.

  • More contacts per account = broader buying committee coverage
  • More accounts worked = greater sales coverage
  • Fewer MQLs = less noise, smoother handoffs
table
Headshot of Chris Schaefer
“Gravity is especially strong with custom data manipulation for complex customers' unique requirements, ensuring 6Sense data flows where teams actively work, as those destinations are often different from where 6Sense can send the data by default.”

Chris Schaefer, Principal CSM, Strategic Accounts