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Think Tank Sessions – What is Machine Learning?

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22 March 2021

Author: Ben Allen, Marketing Executive – Performance Marketing

Gravity Global – Performance Marketing’s Think Tank Sessions offer best-practice knowledge sharing for industry-related topics within digital marketing. In this edition, Head of SEO, Michael Curtis talks about machine learning from defining what it means to sharing examples and best uses.

Think tank logo

The video will cover the following topics:

  • An introduction into machine learning including discussing our fake app ‘Pet’r?’
  • Looking at a machine learning example: Word2Vec
  • A look into how you can apply machine learning into your work
  • Examples, experiments and insights

From Ad Networks to Search to Social, Machine Learning sits at the heart of how the platforms that drive digital audiences work. This talk is a primer on the core principles of AI, what it is, how it works, and how those platforms leverage it.

Michael Curtis, Head of SEO – Performance Marketing

Watch the full recording below:

You can also view on YouTube here.

*Note: This Think Tank Session was recorded under Further Digital Marketing. Further has since rebranded to Gravity Global – Performance Marketing.

If you want to learn more about machine learning, contact us here or email us at [email protected].