Gravity Global Partners with Trendemon to Boost B2B Growth

The collaboration brings together Gravity Global’s strategic ABM expertise with Trendemon’s advanced analytics and real-time personalisation, enabling clients to convert awareness into measurable growth across digital touchpoints.

Full service agency Gravity Global have partnered with Trendemon, a leading marketing analytics and journey-based personalisation platform designed to help companies accelerate pipeline and revenue by turning anonymous website visitors into high‑value opportunities.

Trendemon combines journey mapping with real-time personalisation to dynamically surface the right content, calls to action, and strongest conversion paths for each unique visitor based on firmographic data, intent signals, and past behaviour. By combining Gravity Global’s strategic account-based marketing (ABM), brand, and content programs with Trendemon, its client roster gains powerful end-to-end solutions for guiding audiences from awareness to conversion.

“At Gravity Global, we design agile, insight-driven, and deeply personalised go-to-market strategies,” said Megan Klingaman, director of Go to Market and ABM at Gravity Global. “Partnering with Trendemon allows us to bring those principles to life on our clients’ most valuable owned channel: their websites. Even after a website’s launch, we can ensure it remains a strategic growth engine, continuously optimised with the right data, content, and conversion paths.”

This partnership will have an outsized impact on ABM campaigns, where personalised engagement plays a critical role in success. Gravity Global will launch performance-focused sites, while Trendemon optimises each one with behavioural data and testing on an ongoing basis. As a result, websites become living assets rather than static builds.

“B2B marketers have long struggled to prove which content and experiences actually drive revenue,” said Avishai Sharon CEO at Trendemon. “Together with Gravity Global, we’re changing that by providing clear journey-based attribution. Clients can finally see what drives qualified leads and revenue, improving decisions across campaigns, media, and content investments.”

Trendemon integrates seamlessly with Gravity’s core tech stack partners — including HubSpot, Salesforce, Marketo, 6sense, Demandbase, and Google Analytics — to enable fast deployment, real-time insights, and streamlined reporting without IT complexity. This partnership marks an expansion of Gravity Global’s technology ecosystem and comes on the heels of the acquisition of two women-owned businesses, Marketing Doctor and Lee Branding, along with the launch of Gravity One, a new division designed to help brands better resonate with millennials and gen z.