
Thank you
BMW Group!
We very much enjoyed today, and aimed to make it worth your attention – your presentation is below to download.
Our team is ready to become an extension of your team
It was a pleasure meeting the entire team from Rolls-Royce, BMW, as well as the financial services and aftersales teams today. We truly appreciated the opportunity to learn more about each group’s needs and discuss how our approach and passion can help elevate and support your objectives.
Defy
We see Defy not just as a call to creativity — but to evolution. The brands we work with are on a transformation journey — structurally, digitally, and commercially. Our role is to help them be faster, smarter, and more connected.
Attention
Attention used to be a brand metric. Today, it’s a business imperative. And in an always-on world, it’s only earned through experience that performs — seamlessly, intelligently, and measurably.
F.A.B.
Driving more attention is an obvious statement. Our F.A.B. model defines it on a tangible, actionable level. Fame | Admiration | Belief → drives Share of Attention.
Working with us
Through our F.A.B. model, we evaluate and identify the actions needed to earn higher, sustained attention. Our specialized teams in strategy, creative, and digital then mobilize to develop and maintain impactful campaigns and assets that drive growth.
