Mark believes great brands are like great songs; they both tell a meaningful story, in a style composed for a specific audience that connects with them on a deep, emotive level. From creative brand experiences to moving content, modern brands need to pull their audience in. That philosophy drove his 25+ career as CEO and owner of award-winning agencies Whitney Morse and Morsekode with clients including Ameriprise, Audio-Technica, 3M, Boston Scientific, Cargill, Mayo Clinic, Shure, UnitedHealthcare, Target. Prior to his entrepreneurialism, Mark was at Fallon and Carmicheal Lynch working on BMW, Jim Beam, Nikon, Pentax, and Rollerblade clients.
Having earned him numerous awards creativity, business, and leadership, Mark also teaches capstone marketing course at the Hubbard School of Journalism, University of Minnesota.
Alongside his agency career, Mark has been an active musician performing with international jazz artists to Minneapolis-based rock, funk & RnB acts and composing music for a variety of content, including sonic logos. He and his wife of 30+ years have two sons.