In our second Decoding AI webinar we revealed how to improve understanding of intent and what drives decisions, and how personalised marketing at the right moments in the journey boosts acquisition, engagement and retention.
What we covered:
- Understanding customer intent more deeply
- How to map intent across the journey
- Activating personalised, timely marketing communications
- Tips on driving acquisition, engagement, and reducing churn
Highlights from Episode 2
Expert guidance for cross-functional alignment, brand strength and AI guardrails.
Everyone knows AI's changing everything. But how do you get onto that AI Overview?
Watch Signal's first Decoding AI webinar to get a deeper understanding of how visibility, content, and operations are evolving the way audiences discover brands. With a focus on practical use cases, we'll cut through the noise, break down the hype, and give you a competitive AI edge.
Topics we covered in episode 1
- Search’s evolution and user behaviour
- Zero-click search and the new measurement framework
- Why SEO stays the same – with best practice more vital than ever
- How off-site content and PR shape your brand's AI narrative
- Website dos and don’ts, including avoiding ‘AI efforts’ like llms.txt
- Tips on driving acquisition, engagement, and reducing churn
