Services

Gravity Public Sector

Our public sector strategy and activation division. Where clarity meets trust.

With more than 30 years of experience guiding public institutions, we help government agencies, educational institutions, and nonprofits build credibility, transparency, and long-term engagement.

In complex ecosystems with multiple stakeholders and competing priorities, we create brand-aligned strategies that cut through the noise and unify diverse audiences. From driving civic participation to strengthening community trust, we turn strategy into action and experiences into lasting impact.

Why Gravity?

Public sector challenges are complex—and so is our expertise. We simplify stakeholder ecosystems where needs and perspectives vary, aligning every voice behind a clear, purpose-driven narrative. From city governments to universities, we craft strategies that strengthen trust, foster belonging, and drive measurable change.

What makes us different? We combine strategy with storytelling, clarity with execution. Our work bridges the gap between institutional intention and citizen experience. We ensure every policy announcement, campaign, or student engagement reinforces who you are and why it matters.

With a proven track record across government, education, and nonprofit sectors, we build stories that resonate, systems that endure, and strategies that move communities forward.

Our services center around your growth.

Go-To-Market

We know customers. And how and when to speak to them during the purchase process.

Creative & Content

The right message. To the right people. In in a way that hits right.

Digital Experience

We don’t build websites. We create magnetic user experiences.

Strategy

An insight-driven foundation leads to a strong and resonant ownable truth. We’ll engineer that foundation.

Intel

We find the hidden opportunities that lead to breakthrough insights. It’s a qualitative, quantitative quest for the inroad.

Media

There are more channels than ever to make meaningful connections. We’ll help you navigate that landscape.

Account Based Marketing (ABM)

When engaging with accounts, make it the people who matter most.

Success stories

Allegheny County – “Proud for a Reason”

Fame

Allegheny County partnered with us to launch “Proud for a Reason”, a fully integrated campaign designed to highlight the region’s progress and opportunities. The effort reached residents across digital, traditional, and interactive channels, generating 11.4 million impressions and more than 70,000 clicks in its first flight — far surpassing benchmarks.

Admiration

The campaign’s multi-channel strategy resonated deeply with residents. Meta ads delivered 20.7 million impressions and 159,460 clicks, while YouTube achieved a 27.7% view rate — 10% above industry benchmarks. On Snapchat, engagement doubled expectations, with a Swipe Up Rate of 2.37%, proving that the county’s story of growth and pride connected authentically across diverse audiences.

Belief

“Proud for a Reason” invited residents to share their own reasons for pride, transforming the campaign into a community-driven movement. By celebrating both progress and heritage, the initiative reinforced trust in county leadership while inspiring optimism about Allegheny’s future. The result: a stronger, more unified sense of identity rooted in pride, loyalty, and shared vision.

Transforming Fulton County’s Brand – A Unified Vision for Public Perception

Fame

Faced with fragmented messaging and declining public trust, Fulton County partnered with us to craft a clear, unifying brand vision—“Experience the Difference. Fulton County.” The launch elevated visibility across residents and stakeholders through digital campaigns, proactive media outreach, and engagement surveys, while earning an “Outstanding” vendor performance rating for strategic impact.

Admiration

The refreshed brand was embraced across departments and the community, thanks to hands-on workshops that aligned internal teams and generated actionable strategies for consistent implementation. Coupled with creative campaigns spanning out-of-home media, social platforms, and digital optimization, the new narrative resonated as authentic and forward-thinking, fostering pride and unity among residents and employees.

Belief

With proactive storytelling now replacing reactive crisis management, Fulton County is positioned to sustain meaningful impact. Digital innovation, cohesive messaging across channels, and data-driven campaigns have built a foundation for measurable outcomes—deeper community engagement, greater trust in county leadership, and a long-term shift toward transparent, citizen-centered governance. This work proves that even the most complex public perception challenges can be transformed into clear, inspiring narratives with tangible results.

Empowering Michigan’s Tech Future with MEDC

Fame

Positioned Michigan as a national leader for innovation and opportunity through the “You Can in Michigan” campaign, elevating the state six spots in the Top 10 States for Business rankings and securing national recognition in Newsweek as “the New Silicon Valley.”

Admiration

Built a culturally resonant, optimistic brand platform that attracted diverse talent across semiconductors, EV, and advanced manufacturing showcasing Michigan as both a career destination and a place to live, work, and thrive.

Belief

Delivered measurable impact with 935,000 qualified visits/leads through a data-informed, full-funnel strategy that combined 1st and 3rd party data with targeting messaging providing the power of turning state-level complexity into clear, actionable outcomes.

B2B, B2C, and every niche between

Full-service is more than what we offer; it’s where and how we offer it. We’ve the global capacity to handle international needs and the field-specific insight to deliver even in complex industries. Our capabilities include Automotive, Aviation, Financial Services, Public Sector, Healthcare, Consumer Packaged Goods, Manufacturing, and more. If it needs an edge, we’ve got a handle on it.

Aviation & Aerospace

From commercial aviation to defense and aerospace engineering, we bring global reach and over two decades of in-depth category insight.

Healthcare

Our healthcare marketing approach pairs precision with humanity by navigating compliance without sacrificing vision and artistry.

Financial Services

With expertise in B2B fintech, commercial banking, and financial advisory marketing, we merge data with smart creative to translate complexities.

Automotive

From enthusiasts to fleet managers, we know how to capture and convert across every type of buyer’s journey in the auto sector.

Manufacturing

We help manufacturers reimagine their marketing to strengthen global sales, distributor engagement, and long-lead B2B buying cycles.

Tech/SaaS

In a fast-moving field—SaaS platforms, enterprise tech, cybersecurity, and cloud solutions—we turn technical value into compelling, stand-out stories.

Gravity Public Sector

Our public sector strategy and activation division. Where clarity meets trust.