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Helping Demandbase customers turn platform investment into pipeline

Demandbase gives you the signals. We help you turn them into strategy, campaigns, and pipeline.
Partner with Gravity

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The Opportunity

Many Demandbase customers have the platform in place, but still struggle to translate it into consistent pipeline impact.

Common gaps include:

  • No unified ABM strategy across regions or teams

  • Campaigns and segments built in isolation

  • Limited connection between Demandbase and the wider martech stack

  • Disjointed creative and media execution 

  • Unclear measurement and ROI

This creates a disconnect between platform capability and real business outcomes.

Where Gravity fits

Demandbase powers account intelligence, intent, and buying stage visibility.

Gravity connects that intelligence across the entire go-to-market ecosystem.

We help customers move beyond platform usage by aligning:

  • Strategy with platform capabilities 

  • Demandbase data with CRM, MAP, and media channels

  • Campaigns with creative and content

  • Marketing activity with sales engagement 

  • Performance with measurable revenue impact

Beyond the Platform

Full-service support across strategy, creative, media, and martech

Demandbase is one part of a broader GTM motion. We help ensure everything around it is working together.

ABM & GTM Strategy 

  • ICP definition, segmentation, and tiering

  • Global and regional ABM frameworks

  • Buying stage and intent-based planning

Martech & Data Integration 

  • Alignment across Demandbase, CRM, MAP, and sales tools

  • Data structure, workflows, and orchestration

  • Reporting frameworks and dashboards

Campaigns, Creative & Content 

  • End-to-end campaign development 

  • Messaging and content aligned to buying stages

  • Creative built for account-based engagement

Media & Activation

  • Paid media strategy across channels (LinkedIn, display, programmatic, search) 

  • Demandbase-aligned audience activation 

  • Budget optimization and channel mix strategy

Sales Activation 

  • Plays and workflows aligned to intent and engagement

  • SDR enablement and orchestration 

  • Marketing and sales alignment

How We Support Demandbase Teams

For Account Teams

  • Improve adoption and long-term platform value

  • Identify optimization and expansion opportunities

  • Help customers connect Demandbase to their broader GTM strategy

For New Business Teams

  • Strengthen the Demandbase narrative with real activation strategy

  • Show how the platform fits into a full GTM ecosystem

  • Bring credibility across strategy, creative, media, and execution

What This Solves

Our audits consistently show challenges like fragmented campaigns, inconsistent segmentation, and underutilized intent data. More importantly, they reveal a lack of connection between the platform and the broader marketing ecosystem.

By addressing both the platform and everything around it, customers see:

  • Stronger targeting and engagement

  • Better alignment between marketing and sales

  • More efficient media spend

  • Clearer reporting and ROI

When to Bring in Gravity

  • New customers who need strategy beyond implementation

  • Customers looking to strengthen their Demandbase strategy and execution.

  • Organizations with complex or disconnected martech stacks

  • Teams struggling to connect strategy, creative, media, and platform

  • When hands-on, in-platform activation support is needed (campaign builds, segmentation, orchestration)

  • When customers need to connect Demandbase with other channels and activations for a fully integrated GTM approach

  • When CRM support is required (data structure, workflows, reporting, and alignment with Demandbase) 

  • Opportunities where a full-service partner strengthens the overall sale

Success stories

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Outcome

Fame

Reached 1,310 high-value target accounts through Demandbase segmentation — putting ReadyDose directly in front of the decision-makers that matter most.

Admiration

40 target accounts actively engaged with ReadyDose landing pages, proving that intent-led, ICP-based targeting drives genuine interest, not just impressions.

Belief

Generated 2 net-new sales opportunities sourced directly from the Demandbase segment — on just 5–7% of media spend — validating ABM as a repeatable, high-ROI pipeline engine.

Let’s build a stronger Demandbase story together.

Partner with Gravity to help your customers activate faster, connect their ecosystem, and drive measurable impact.

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