New marketing and lead generation will grow Phillips 66 retail customers.
HOUSTON (May 14, 2019) –Phillips 66, a diversified energy manufacturing and logistics company, has named global marketing agency Gravity its agency of record for business-to-business marketing. Gravity will lead a comprehensive expansion program to solicit owners and operators of non-Phillips-branded gas stations that meet the company’s standards for site quality and fuel capacity. The program will include strategy, planning, creative, media planning and buying, database management and digital integration.
“We’re committed to expanding our technologies and services to a wider universe of customers,” said Jennifer Lange, Director of Strategic Communications and Change Management at Phillips 66. “That’s an intricate challenge mixing business strategy, customer analytics and marketing delivery. We need an agency that can help us innovate as well as communicate. Gravity understands our complex ecosystem and has experience creating 360-degree business solutions, not just marketing solutions, nimbly and at scale.”
Phillips 66 has a long history of service innovation for oil and gas retailers. For example, the company introduced Mobile Pay at the pump via cellular authorization, which dramatically increased convenience and has become an industry standard. The company intends to keep building on that legacy.
Gravity formed in October 2018 and the agency’s 250 people collaborate across seven global offices and unify specialties (e.g., product strategy, CRM, creative) to create complete marketing programs capable of changing a client’s market position.
“Phillips 66 pushes the industry to go beyond the status quo and raise the standard of service,” said Josh Okun, Partner and Managing Director of Gravity/Houston. “We look forward to doing the same with its B2B marketing — continuing to innovate, while maintaining the highest levels of service and dedication.”
Gravity already supports Phillips 66 Aviation, a major supplier of aviation fuel, as agency of record – a relationship which began in 2007.
“Our goal with Phillips 66 is not solely to boost the customer count, it is to help bring the business to a higher ground in all the aspects of service so that customers’ businesses run more efficiently,” said Jose Lozano, CEO of Gravity. “That is a taller order with a longer vision than agencies typically pursue. We built Gravity to tackle that challenge because that in today’s ever-changing environment, the unmatched service and continued innovation are what set client businesses apart from the rest.”
About Phillips 66
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Phillips 66 Partners, the company’s master limited partnership, is integral to the portfolio. Headquartered in Houston, the company has 14,200 employees committed to safety and operating excellence. Phillips 66 had $54 billion of assets as of Dec. 31, 2018. For more information, visit http://www.phillips66.com or follow us on Twitter @Phillips66Co.