HOUSTON – Dec. 1, 2020 – Continuing to break the agency norm, Gravity and Lambert & Co. today announced an innovative joint venture and co-investment aimed at building the integrated agency of the future. The partnership and capital infusion aims to accelerate the growth of both companies, deepen Gravity’s communications, PR and diverse market reach, and fund future acquisitions in the U.S. and internationally.
Hispanic-owned Gravity is among the nation’s leading marketing and brand strategy firms with offices in Houston, Dallas, Denver, Los Angeles, Argentina and Vietnam, a team of more than 180 professionals, and practices in Consumer, Food & Beverage, Sports & Entertainment, B2B and Consumer X, it’s Hispanic and multicultural marketing unit. Lambert is a national, award-winning public relations, investor relations and integrated marketing firm with clients based in 20 states and 6 countries.
“Our focus over the past two years has been to acquire and integrate a collection of complementary agencies, but always with an eye toward a bigger vision of a new business-impact-centric agency model with partners invested in one another and with a shared focus on marketing and communications that deliver to the bottom line,” said Jose Lozano, CEO of Gravity. “We found this like-mindedness and similar track record of success in Lambert, and together we can bring best-in-class expertise to our client rosters, and new scale and significance for our teams.”
As part of the strategic investment and joint venture, Lambert acquired the PR practice of Gravity and the team will remain based in Houston, adding a Southern hub to Lambert’s offices in Michigan, New York and Phoenix. Likewise, Gravity adds world-class marketing, creative and ad buying firepower to Lambert’s clients and Practices in Automotive & Mobility, Consumer, Education & Social Impact, Healthcare, Investor Relations & Capital Markets, and Public Affairs.
Additionally, Lambert’s Black and woman-owned DEI consulting and diverse board development firm, EQUALSIGN, will join with 9th Wonder’s ConsumerX team to offer a full-spectrum of cultural marketing and ESG expertise. This is a key element in the partnership and one that both firms feel is extremely important for the future landscape of businesses and marketing.
“We are excited to invest in Gravity as part of the growing Lambert Family of Companies and believe this unique agency partnership and co-investment model will be another catalyst in our accelerating growth,” said Jeff Lambert, founder and CEO of Lambert. “Jose and the Gravity team are a perfect complement to our offerings in PR, investor relations, crisis communications and diversity consulting, their office network is a hand-glove fit with our regional hubs in Michigan, Phoenix and New York, and we both have an active M&A strategy that we believe will be compelling to owner entrepreneurs looking for an alternative to the agency networks.”
Lambert CEO Jeff Lambert is joining the Gravity Board. Joining Lambert & Co. in the deal is an investor group led by Monika Mantilla, a fund manager and capital markets leader with a proven track record of investing in minority, women-led and diverse-owned companies as well as owners and entrepreneurs located in low or moderate-income (LMI) communities. Other terms of the deal were not disclosed.
“We see tremendous potential with the Gravity team and their proven multi-market platform and felt the time was right to accelerate their growth with our strategic capital and connections,” said Mantilla. “Our commitment to diverse entrepreneurs and companies, coupled with a shared alignment as Hispanic founders and leaders with complementary national platforms, make this a tremendous opportunity.”
Gravity is an independent marketing agency built for business impact. The agency brings together diverse thinkers and specialties from across seven offices (Houston, Dallas, Denver, Los Angeles, New York, Buenos Aires, Argentina and Nha Trang, Vietnam) to identify hidden opportunities, generate marketplace results and develop lasting advantages for clients. Gravity is also a global partner in MAGNET, one of the world’s leading partnerships of advertising and creative agencies spanning six continents and annual capitalized billings of $2 billion.
Lambert & Co. is a national, award-winning public relations, investor relations and integrated marketing firm with clients based in 20 states and 6 countries. Lambert is a top-50 PR agency in the U.S. and a top-10 financial and investor relations firm nationally. Lambert has earned Firm of the Year honors from PR Week and PRNews, been recognized as a top-5 private equity communications agency by The Deal, and is the reigning winner of the Sabre Crisis Campaign of the Year. Lambert is a founding partner in TiiCKER, a consumer shareholder marketing and perks platform; EQUALSIGN, a DEI consulting and diverse board development firm; and a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.