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Strategy work for the most complex B2B markets.

Plus the creative, media, and measurement to make it real.
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Gravity Global

A strategic consultancy and full-service B2B agency. About 500 people, working with marketing and revenue leaders at companies whose growth depends on complex, multi-stakeholder, long-cycle buying.

Strategy is where the work starts. Our brand practice runs on F.A.B., the framework that anchors how we think about B2B growth.

F.A.B. stands for Fame, Admiration, Belief.

It's built around the 95/5 reality of B2B buying. At any given moment, 95% of your buyers are not in market. The 5% who are already have a shortlist before they ever engage a vendor. Building a brand only for the 5% means competing for a small audience that has already decided. Building for the 95% before they're shopping is what puts you on the shortlist when they are.

F.A.B. is a brand strategy framework that governs how we use creative, content, media, social, PR, and measurement to build presence across the full buying cycle. One team, strategy through results in market.

fame
Reach and recognition with buyers who do not know you yet. Building presence inside the categories your future buyers care about, before they're actively shopping.
Admiration
Positive perception built ahead of any buying process. Earning the credibility, point of view, and reputation that buyers carry forward into shortlists.
Belief
The conviction that closes. Once a buyer is in market, belief is what turns familiarity into preference and preference into a signed contract.

The problems we solve

  • Pipeline isn't moving despite the right tools being in place

  • Marketing and sales can't agree on what to prioritize

  • The buying committee is bigger and harder to reach end to end

  • Media spend isn't reaching the accounts that are actually in market

  • The team knows what to do but doesn't have capacity to execute

6sense

How we solve them

We use the platforms that fit the problem. For B2B teams whose growth depends on signal-led targeting and pipeline acceleration, 6sense is one of the most powerful tools in our toolkit. Here's how we use it against each problem above.

Pipeline isn't moving despite the right tools being in place

We diagnose what's stuck between platform and team, then rebuild the operating cadence so signal becomes action. ICP and segmentation audits anchored in 6sense. Clear definitions for qualification, prioritization, and routing.

Marketing and sales can't agree on what to prioritize

We anchor both teams in shared definitions of intent, ICP, and prioritization. A single source of truth for account prioritization. Clean handoffs between marketing, sales, and customer teams.

The buying committee is bigger and harder to reach end to end

We use 6sense buying group data to find and engage the full decision committee. Persona-level segmentation by role, buying stage, and industry — so every stakeholder gets messaging that maps to where they sit in the decision. Account-level engagement across every member who matters, from economic buyer to technical evaluator.

Media spend isn't reaching the accounts that are actually in market

We push 6sense segments into LinkedIn and other channels so spend reaches accounts that are actually in market. Intent-driven media strategy and activation. Persona and stage-based messaging. Tight alignment between paid media and sales outreach.

The team knows what to do but doesn't have capacity to execute

We run the work: segment design, campaign delivery, account management, reporting. The team doesn't have to hire to make 6sense pay back.

Strategy first. The execution falls out of that.

Our 12-week intent pilot

Powered by 6sense, our structured pilot tests what intent data does in market for your specific accounts. It's the cleanest way to see if intent moves the needle for you before scaling investment.

How it works:

  • Twelve weeks, end to end

  • $30,000 committed in pilot media spend No platform fee, no CRM integration required

  • Gravity designs the segments, runs the campaigns, and manages the 6sense instance for the duration

  • A joint readout at the end that compares intent-led performance against your standard targeting

The pilot is the practical entry point after the strategy work is done. Strategy defines what we test. The pilot tests it.

Ask about the pilot
6sense-image-left

Enterprise Data Services Provider | Powering Growth Through Precision Segmentation

A global B2B organization with multiple business units and long sales cycles came to us with fragmented segmentation and bloated MQL volume.

The Challenge

Fragmented segmentation, bloated MQL, duplicated effort

The Solution

6sense-powered segmentation nucleus — single source of truth, shared prioritization, persona/industry/buying stage messaging

The Impact

+140%
contacts reached per account
+220%
increase in strategic sales coverage
75%
reduction in MQL volume
More buying committee coverage. Greater sales reach. Less noise in the handoff.
Headshot of Chris Schaefer

Gravity is especially strong with custom data manipulation for complex customers' unique requirements, ensuring 6sense data flows where teams actively work, as those destinations are often different from where 6sense can send the data by default.

Chris Schaefer, Principal CSM, Strategic Accounts, 6sense

I think the way you structured this — short-term, mid-term, long-term — is really smart. This audit validated a lot of what we've been seeing internally.

Nutanix client

Ready to test what intent can do for your accounts?

Ask about our 12-week pilot. We can scope it on a 30-minute call.
Ask about the pilot

Want to think through how 6sense fits your broader strategy?

Start with a strategy conversation.
Start a strategy conversation