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Agilent x Gravity

Power your marketing ambitions
Explore insights, download resources, and sharpen your briefs - all in one place.​

Cut through complexity
with clarity that fuels engagement.

Gravity Global is your specialist partner in complex, science-driven markets. By turning life science insights into sharper strategies and higher-performing marketing, we make impact that matters.

Watch how we do this
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Ready to move fast? Everything you need to start a conversation is right here.​

BRIEFING TEMPLATES

Strong work starts from a clear brief. Download the templates and let’s turn your next challenge into a great outcome, together.​

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Download campaign brief
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Download copy brief
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Download design brief
Share a brief with us​
How can we help you?

In science-led markets, attention is hard-won. Tell us what you’re up against and we’ll respond with practical recommendations — what to simplify, what to prioritise, and what to do next.

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Marketing Requirements*

Success stories

Precision Biologics, Personal Touch with Avid Bioservices

Fame

Reimagined Avid Bioservices’ brand and digital presence to boost visibility across tradeshows, digital, and web, positioning them as a top-tier CDMO entering viral vector manufacturing.

Admiration

Drove a 238% increase in new user traffic through a refreshed website, bold visuals, and a unified brand identity that reflected Avid’s 30+ years of scientific excellence.

Belief

Created “Discover the Avid Effect” brand platform anchored in collaboration, transparency, and customer-first advocacy that built trust with clients and aligned internal teams for long-term differentiation.

Introducing a Liver Health Breakthrough with Hologic

Fame

Launched the SuperSonic™ MACH® 30 ultrasound platform in the U.S. with a bold, patient-centered creative campaign spanning web, print, social, and sales enablement.

Admiration

Created a unified platform that emphasized faster diagnosis, improved liver imaging, and reduced patient anxiety —highlighting both clinical efficiency and human impact.

Belief

Messaging strategy focused on real patient moments and the value of a single-scan diagnosis, helping hepatologists and health systems understand the system’s clinical and emotional advantage.

Disrupting the Wound Care Status Quo with Guard Medical

Fame

Introduced NPseal as a category challenger in the crowded NPWT space with a distinctive campaign that earned disproportionate share of attention through insight-driven, surgeon-focused creative.

Admiration

Positioned the brand around “smarter healing” by reframing benefits in terms of patient care experience—resonating emotionally with HCPs beyond cost and complexity.

Belief

Proved that simplicity can win in a complexity-dominated category—establishing meaningful credibility and shifting perceptions of what surgical wound care should look like.