This session cuts through the noise surrounding AI and emerging technology to focus on real, practical value. Drawing on lessons from past digital revolutions and real-world examples like Orlando’s Department of Tourism using AI to create personalized experiences, it shows how technology can truly enhance the customer experience.
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Video Recap
Hear from Jeremy Lockhorn on Cutting Through the AI Hype
Marketing leaders—including Rachel Young from Computershare—discussed how blending human creativity with AI is reshaping regulated industries like finance.
Through client stories and campaign examples, the panel showed how AI accelerates processes by quickly generating mockups and concepts, all while maintaining emotion and authenticity at the core. The key takeaway: collaboration and creativity remain at the heart of effective, transformative work.
How AI and HistoSonics Are Transforming Healthcare for Every Patient
This session explored AI-driven innovation in healthcare from expanding access and improving patient outcomes to scaling new therapies. We discussed using data to tailor treatments, the importance of transparency and equality, and our commitment to ensuring every patient matters.
Hear from Josh Okun: Own Your Brand, Amplify Your Voice
We ended the day sharing actionable steps for marketers to boost intelligence, visibility, and speed to market. Our playbook covered building authentic personal brands and using technology to amplify not replace human expertise. Attendees left with practical tips for bringing more humanity to digital marketing.
Human-Centered AI: Transforming B2B Marketing for Business Impact
Our panel discussed practical uses of AI in B2B marketing such as improving efficiency, leveraging data, and enabling personalization at scale. We shared strategies for overcoming challenges and driving real business impact, emphasizing smart, human-centered decision-making with AI.
