This website is operated by Gravity Global Limited and its subsidiaries (“we” or “us”).
The use of our website is possible without any submission of personal data; however, if a user wants to enquire about employing our services or sign up for our newsletter via our website, processing of personal data could become necessary.
If the processing of personal data is necessary and there is no statutory basis for such processing, we seek to obtain consent from the data subject.
The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to Gravity Global.
What information do we collect?
At times we may request that you voluntarily supply us with personal information. Generally, this information is requested when you want us to provide you with information.
We may gather the following information about you when you use this website:
- Email address
- Telephone number
- IP address (a unique identifier for your computer or other device)
- Mobile device ID
- Information provided by you in relation to submitting a job application to us (this may include sensitive personal information e.g. ethnic origin)
How do we use it?
We will use your personal information in the following ways. We are also required by law to state a “legal basis for processing”, i.e. to tell you on what grounds we are allowed to use your information, and this is also set out below:
|How we will use your personal information||Our legal basis for processing|
|to provide you with information that you have requested e.g. a newsletter, bulletins;||Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.|
|to respond to specific queries you may raise regarding Gravity Global and its operating companies;||Consent – we only use your personal information for this purpose if you have asked us to do so. You can withdraw your consent at any time.|
|to provide you with better ways of accessing information from this website;||Our legitimate interests – we use your personal information to help us to deliver the best online experience to you and other website users.|
|to process and consider your job application;||Our legitimate interests – we use your personal information to assess your job application, and to keep you updated throughout the application process.|
For how we use your information that is collected using cookies and similar technologies please see the “Cookies” page here.
How do we use your information for marketing?
We will only provide information to you that you have asked for via the website.
Where do we send your information?
We are a global company and therefore we may transfer your personal information to countries around the world including the US and other countries outside Europe. We will, where the country to which your data is transferred has not been found to provide an adequate level of protection, put in place appropriate safeguards (we use standard contractual clauses) to ensure your information is protected.
How long do we keep your information?
We will keep your information for a period of 2 years.
What are cookies?
We may use information obtained from cookies or similar technology. Cookies are text files containing small amounts of information which we download onto your computer or device when you visit our website. Therefore, when we refer to “you” in this section we mean your computer. We can recognise these cookies on subsequent visits and they allow us to remember you.
Cookies come in many forms. We have set out below the main types and categories of cookies that are used. This section refers to all types and categories of cookies and not just those we use on our website.
First and third-party cookies – whether a cookie is first-party or third-party refers to the domain placing the cookie. First-party cookies are those set by a website that is being visited by the user, the website displayed in the URL window e.g. www.gravityglobal.com. Third-Party cookies are cookies that are set by a domain other than that of the website being visited by the user. If a user visits a website and another entity sets a cookie through that website this would be a third-party cookie.
Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.
Session cookie – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.
- Strictly necessary cookies – These cookies enable services you have specifically asked for.
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies certain services you have asked for cannot be provided. e.g. the ASP.NET cookie.
- Performance cookies – These cookies collect information on the pages visited.
These cookies collect information about how users use a website, for instance which pages users go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. They are only used to improve how the website works.
- Functionality cookies – These cookies remember choices you make to improve your experience.
These cookies allow the website to remember choices you make and provide enhanced, more personal features. They may also be used to help provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity to other websites.
- Targeting cookies or advertising cookies – these cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisation such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
If you want to delete any cookies that may already be on your computer or device, please refer to the instructions for your file management software to locate the file or directory that stores cookies. If you want to stop cookies being stored on your computer in future, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Further information on cookies is available at www.allaboutcookies.org. By deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our website.
Third Party Websites
How do we protect your information?
We take appropriate measures to ensure that your personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.
This website is not intended or designed to attract children under the age of 13. We do not knowingly collect personal information from or about any person under the age of 13. If you are under 13 years old and wish to ask a question or use this site in any way which requires you to submit your personal information, please get your parent or guardian to do so on your behalf.
You are entitled to ask:
- For a copy of the personal information we hold about you, and details about how we are processing your personal information;
- To have any inaccuracies in your personal information corrected;
- If we are processing your personal information by automated means and on the basis of your consent (see “How do we use it?”, above), for us to provide your personal information to you in a structured, commonly-used and machine-readable format. You can also ask us to provide your personal information directly to a third party in this format, and, if technically feasible, we will do so; and
- To have your personal information erased, or for our use of it to be restricted (for example, if your preferences change, or if you don’t want us to send you the information you have requested).
Please contact us using the details set out below if you would like to exercise any of these rights.
You also have the right to make a complaint to the supervisory authority if you’re not happy with how we’ve handled your personal information. In the UK, the supervisory authority is the Information Commissioner’s Office (https://www.ico.org.uk).
How to contact us
If you wish to exercise any of your rights in relation to your personal information or if you have any queries about how we use your personal information, please let us know by contacting us at the following address: [email protected]
Artificial Intelligence Policy – v1 11 May 2022
Our policy towards artificial intelligence (AI) is that it will never replace human creativity, neither will published work created by AI ever be passed off as our own.
That is not to say that Gravity Global does not recognise that the world is in a constant state of change and technological evolution. We embrace this change and are working to understand the impact, importance, and implications of when, where and how we can use AI in developing effective marketing strategies, informing creative concepts, and assisting with performance optimization and evaluation.
However, it’s essential to establish a clear AI use policy to ensure that our business uses AI ethically and responsibly.
When using AI in a published environment, we will ensure that any generated content is clearly labeled as such. We will ensure to the best of our ability that it complies with all relevant regulations and guidelines. We will also monitor the performance of the AI-generated content and make any necessary adjustments to ensure it meets the required standards.
To communicate our AI use policy to clients, we will include it in our new client contracts and inform them about the use of AI in their projects when applicable. We will ensure our use fulfils our contractual obligations to our clients including ownership and IP. We will track AI use on client projects for audit purposes. We will also have a dedicated page on our website outlining our AI policy, and we will make it available to anyone who requests it. Additionally, we will provide regular updates to our clients about the performance of the AI systems and address any concerns they may have.
Here are the basic use-case rules for our business:
- Human-centered: We believe in a human-centered approach to AI that empowers and augments professionals, and that AI technologies should be assistive, not autonomous.
- Data Privacy: We will ensure that all data used by AI is collected and stored securely, and we will only use it for authorized purposes.
- Fairness and Transparency: AI will not be used to discriminate against any individuals or groups.
- Bias Mitigation: We will work to identify and mitigate any biases in AI.
- Accountability: We will take responsibility for any harm caused by AI and take measures to rectify them.
- Human Oversight: We will ensure that all AI systems are overseen by human experts who can monitor their operation and intervene if necessary.
- Boundaries: We believe in understanding the limitations and dangers of AI and considering those factors in all our decisions and actions.