Key responsibilities:
- Understand the business goals of our clients, their customers and translate that knowledge into an effective ad tracking, tagging and trafficking strategy
- Develop and implement processes and ensure the agencies’ digital ad-ops capabilities remain competitive in the industry
- Work with Gravity’s Media and Analytics teams to align campaign goals with measurement tagging strategy, ensuring digital tracking is in place to measure quantifiable metrics and attribution models (e.g. KPIs, ROI, ROAS, CPA, engagement, brand lift, MMX, etc.)
- Working knowledge of 3rd party ad servers (i.e. DCM and Sizmek), rich media technology, Dynamic Display and video ad serving platforms
- Responsible for generating, implementing and maintaining tracking code for proper measurement of paid media, SEM, social media (paid and organic), CRM and website analytics
- Responsible for organizing and trafficking digital assets via direct endemic partners as well as through ad serving platforms
- Work closely alongside data partners and technology team to define requirements and make recommendations that ensure seamless workflow and consistency in reporting processes
- Perform QA, pre-launch testing and proactive ongoing testing and maintenance to maximize up-time
- Troubleshoot tracking-related issues, analytics reporting/delivery discrepancies and implementation
- Proactively identify opportunities for improvement and recommended implementation plan
- Prioritize requests from multiple stakeholders, create project plans, determine level of effort, and keep to milestones within the plans
- Abide by the specific policies and procedures of our clients, including client specific GDPR, CCPA, HIPPA and other requirements
- Mentor and train existing team members
- Other duties as assigned
Required experience:
- 5+ year of experience in digital Ad Ops or Ad Tech role, agency side experience desired
- BS/BA in Marketing, Communications, Advertising/Media preferred, or equivalent experience
- Well versed in GTM (Google Tag Manager), Adobe Dynamic Tag Manager, Google Analytics, Adobe Analytics/Omniture, AdWords, DCM, Sizmek or other ad servers, VAST/VPAID, Facebook Pixels, HTML coding, JavaScript, IAS wrapper tags, click-IDs (GCLID/FCLID), RegEx and UTM parameter tracking.
- Setting up, QA and maintenance of API integration between CRM platforms, Tag Manager environments, Site Analytics (Google Analytics), media engines (AdWords, Google 360, Facebook, etc.)
- Porting data (leads, conversion, revenue) from eCommerce and CRM platforms into media platforms (Google Analytics, AdWords, Facebook)
- Experience with SalesForce, Pardot, Oracle Eloqua, Oracle Sales Cloud, Sieble, a plus.
- A passion for building automation into process and procedure
- Exceptional organizational skills, multi-tasking capabilities, time management skills and detail oriented
- Strong written, verbal communication and presentation skills including presenting to clients
What we can offer:
- Competitive salary + benefits
- Global career development opportunities
- Summer Fridays
- Great company culture