Blog

How Writers Can Use AI Without Losing Their Voice

Gravity Global — Fri, 03 Apr 2026 05:00:00 GMT

AI can be a genuinely helpful tool for writers and marketers. On the other hand, it can also make writing a little too easy at times.

From Lab to Launch: Marketing Strategies That Move Biotech and Life Science Markets

Gravity Global — Mon, 30 Mar 2026 05:00:00 GMT

Trust and credibility are no longer optional; they’re the price of entry. Attention now demands evidence, with targeting sharper than ever, and stakeholder engagement shifting to an “always-on” rhythm.

How Embraer Became the Profit-Driven Challenger in a Giant-Dominated Industry

Scott Thaler — Fri, 27 Feb 2026 06:00:00 GMT

TL;DR: executive takeaways

Compete on strategy, not scale. Challenger brands win by redefining the game, not outspending incumbents.
Brand perception drives revenue. Embraer's $15B in orders came from becoming the most loved brand, not just building better products.
Narrative is a competitive weapon. In commoditized markets, your story is what separates you from the noise.
CMOs must be perception architects. Design how your market sees you from the outside in, then deliver on that vision.

30 Second Standouts From the Big Game

Gravity Global — Tue, 17 Feb 2026 06:00:00 GMT

On the biggest stage in advertising, where 30 seconds costs millions and expectations are sky-high, only a few spots truly break through. Between the celebrity cameos, glossy production, and cultural noise, these were the ads that cut through it all. The ones that felt sharp. Intentional. Worth talking about the next day.

Gravity Global CEO’s first 100 days in office: 2026 will be ‘the year of destination’

Gravity Global — Mon, 26 Jan 2026 06:00:00 GMT

For Jose Lozano, employees — whom he refers to as ‘team members’ — are core to the identity of the agency.

Citizen Engagement in 2026: trends driving public trust

Kennedy Holbert — Thu, 22 Jan 2026 06:00:00 GMT

In an era defined by transparency and rising expectations, public trust is no longer given; it’s earned. The path forward lies in authentic engagement, emotional storytelling, and community-powered communication, explains Kennedy Holbert, account manager at Gravity Global.

What is Web Content Strategy and Why is it Important?

Haley Neill — Tue, 16 Dec 2025 06:00:00 GMT

What is website UX content strategy and why is it important?

Website user experience (UX) content strategy is the user-first practice of planning, structuring, creating, and managing content on your current website or in preparation to build a new one.

The Rise of Business-to-Robot (B2R) Marketing

Mark Mitton — Mon, 24 Nov 2025 06:00:00 GMT

How do you sell to an algorithm? With the rise of AI agents making buying decisions, understanding this is more important than ever, explains Mark Mitton of Gravity Global.

A few years ago, while leading an SEO team, I noticed one day that our effort was focused not on human users, but on satisfying the preferences of algorithms. As someone who’s spent over 20 years in marketing, that was a strange realization. It was also a preview of what was to come.

Attention is a Business Strategy: How Emotion Builds Market Momentum

Laura.Forester@gravityglobal.com (Laura Forester) — Wed, 12 Nov 2025 06:00:00 GMT

Every strategist knows that feeling: the room is full of energy, the deck is airtight, the insights are sharp. But somewhere between what we plan and what people actually feel or do, something gets lost.

Measuring Brand Impact in an LLM-First world: A Practical Framework for Visibility Without Clicks

Rob Welsby — Fri, 24 Oct 2025 05:00:00 GMT

As generative AI tools like ChatGPT, Gemini, Claude, and Perplexity redefine how users discover, evaluate, and trust information, one thing is clear: the old KPIs aren’t built for this new terrain.